largely driven by an intelligence quotient. >> and you they a college education is so important that cleveland sate is giving a 2% rebate and $200 to students who stay on track for graduation. why? >> that's right. because i think the most effective way to reduce costs -- and we are committed to reducing costs -- is to lessen the time to graduation. so we've put in a whole series of operational measures, allowing students to register for the entire year at the begin of this semester, allowing students to sequence courses in a way that helps them move through, reducing the number of credits needed for graduation and, yes, providing an incentive for students who take 30 credits in terms of helping them with tuition and helping them with the increasing costs of books and it's working. in one year, we've