cameras rolling. horizon media expects ad rates for the show to be four times that of a typical prime time show on e which could mean more cash in caitlin jenner's pores. >> now the whole world getting used to saying caitlyn instead of bruce, something that will continue to change for the month to come. this is only the most recent step. >> big social change and big business. thank you so much. there's an extra face on the set today in addition to my mine craft mug that was a father's day gift from my five-year-old son. i own one dwight d. eisenhower coffee holder. i got the idea from the mug from conan o'brien. so when conan graciously invited me to be a guest on his show last night, i felt the need to repay him for the inspiration.