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super star, she's genuine, unscripted and she comes across as real. these are issues where her husband can struggle. >> and then to the flip side, from mrs. obama who went to target, we know the secret behind that. >> i went to target. i thought i was under cover. >> i have to tell you that was the trick. i have to tell you something about this trip, though, no one knew that was me. because a woman actually walked up to me, right? i was in the detergent aisle, and she said -- i kid you not, she said, excuse me, i just have to ask you something, and i thought, ah, cover's blown. she said, can you reach up on that shelf and hand me the detergent. i kid you not. >> the first lady. how was it to get mrs. obama out there. >> she's an absolute power house on the campaign trail.