Luna Rossa, the yacht that the Prada Pirelli team hopes will win them the America’s Cup The America's Cup is Formula 1 on water, where hi-tech yachts achieve once-unimaginable speeds while competing for the oldest international sports trophy in the world - known affectionately as the 'Auld Mug'. And for the past four years Patrizio Bertelli, billionaire co-CEO of global fashion group Prada, has had his fingers crossed that the Luna Rossa Prada Pirelli team will, after 20 years of competing, finally sail to victory - although the New Zealand team has just opened up a lead with back to back wins in the final stages which come to a close on March 21.