titans parading these products choose to power down when they leave the office, following industry giants like bill gates and steve jobs, who restricted their own kids' access to technology at home. pierre laurent has worked for companies, including microsoft and intel. he says the tech industry designs products to hook users. do you think the average parent is aware of that danger? >> no, i don't think the parents are aware of that. >> reporter: pierre and his wife, monica, became concerned that their three children would miss out on real-life experiences while on their devices. researchers are still learning more about how technology affects kids, but some early studies of heavy tech users show potential links to a rise in teen suicide rates, addiction, anxiety, and loss of social skills. none of the three children played video games or watched tv, and they didn't get cell phones until they were teenagers. their 13-year-old daughter, maia, spends her free time knitting and playing in the backyard. do you ever miss technology? >> not really, no.