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Audiences are more moved by addressable TV than any other type of ad, according to new research from System1 and Finecast, GroupM Nexus’s addressable TV solution. In an era of content saturation, those that ignore addressable TV advertising might be missing a trick to achieving more meaningful business results.
The live-action / animated hybrid preschool series from DreamWorks Animation debuts May 1 on Nick Jr.
Best Media Info: As per the report, contrary to popular belief, women, small town folks, and older age groups are just as influenced by digital as men, large town folkss, and younger age groups in their viewing choice| Television News
Ad:Tech day two saw a panel comprising Sudipto Das, vice president, advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoding the advertising strategies for CTV (connected TV) and linear audiences.
According to the report, consumers accessing walled gardens are 33% more likely to engage with ads on premium OTT and CTV platforms than open platforms like YouTube.