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Publicis to invest 300 million euros in AI plan over next three years

Publicis, the world's largest advertising group by market value, said on Thursday it will invest 300 million euros ($326.94 million) in artificial intelligence (AI) over the next three years, as part of its new plan to become "the industry's first AI-powered intelligent system". The group said in a film presentation - ahead of it annual results publication in February - that it will invest 100 million euros in 2024 alone, fully funded by "internal efficiencies" and with no dilutive impact on its operating margin. "In terms of strategy, it was important for us to show the financial market that we were starting from a position of strength," said CEO Arthur Sadoun in a press conference, regarding the early figure.

Stephanie-hamel , Nick-zieminski , Arthur-sadoun , Reuters , Heineken , Publicis , Rthur-sadoun , Rtificial-intelligence , Perating-margin , Ilm-presentation ,

The year in workplace innovation

Plus: CEO deceivers and biology breakthroughs this week in The Memo.

France , French , Vicky-leta , Gabriela-riccardi , David-saracino , Arthur-sadoun , Leila-strickland , Christmas-mariah-carey , Publicis-foundation , Beau-wangtrakuldee , For-arthur-sadoun , Publicis-groupe

Quartz Innovators 2023

Global leaders who deployed bold technologies and industry-shifting ideas to imagine better ways of doing business in 2023

Austin-luis-sentis , Luis-sentis , Environment , Pencer-lee , Raig , Rosset , Uis-sentis , Ristina-junqueira , Uiper-systems , Raig-wichner , Ensory

How Publicis's CEO is taking down cancer stigma at work

Publicis Groupe CEO Arthur Sadoun is crushing cancer stigma in the workplace

France , Leo-burnett , Mel-routhier , Saatchi , Arthur-sadoun , Publicis-foundation , World-economic-forum-in-davos , Publicis-groupe , World-economic-forum , Working-with-cancer , Cannes-lions , Cancer

Arthur Sadoun on 'taking share' from rivals and why 'I like everything' about office working | Advertising

Publicis CEO talks to Campaign after Q3 results beat forecasts

France , London , City-of , United-kingdom , Paris , France-general- , French , Bartle-bogle-hegarty , Arthur-sadoun , John-lewis , Google , Disney

Arthur Sadoun on 'taking share' from rivals and why 'I like everything' about office working | Analysis

Publicis CEO talks to Campaign after Q3 results beat forecasts.

United-kingdom , Paris , France-general- , France , London , City-of , French , Arthur-sadoun , Bartle-bogle-hegarty , Google , Disney , Bartle-bogle-hegarty-london

Publicis continues hot streak as it upgrades Q3 forecast and 'gains market share' | Advertising

“Publicis will undoubtedly be the industry leader for organic growth”, analyst says

France , Israel , United-kingdom , French , Brian-wieser , Arthur-sadoun , Asia-pacific , David-herro , Harris-associates , Pfizer , Publicis-groupe , Publicis-sapient

Ad agency chiefs offer support to staff in Israel after Hamas attack | Advertising

Campaign has compiled a summary of responses as war in Gaza Strip looms.

Israel , Tel-aviv , Gaza-strip , Gaza , Israel-general- , Israeli , Hiroshi-igarashi , Arthur-sadoun , Chen-inbar , Philippe-krakowsky , Yossi-lubaton , Havas-inbar-merhhav

PR News | CNN Staff told to Keep Eye on the Ball - Tue., Oct. 10, 2023

New CNN CEO Mark Thompson urges staff not to be sucked into the world of media navel-gazing

Ukraine , New-york , United-states , Florida , France , Frenchman , Ron-desantis , Jeff-zucker , Rupert-murdoch , Joe-biden , Hunter-biden , Mark-thompson

The Drum | Publicis, IPG, Omnicom, WPP & Edelman Issue Open Brief For Cancer Stigma Campaign

The French advertising group has joined with industry rivals to issue a call for pitches for a worldwide stigma-busting creative campaign.

Hollywood , California , United-states , India , America , Richard-edelman , Arthur-sadoun , Debbi-vandeven , Luiz-sanches , Sadoun-davos , Michael-douglas , Judy-john