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Afia, a mission-driven food company bringing to market Mediterranean favorites made with quality, whole food ingredients, has announced the first retail distribution for its new line of frozen single-serve meals, Mediterranean Falafel Bowls, at Wegmans Food Markets stores throughout the East Coast.
This special edition of the podcast features actionable insights and advice from interviews with six founders, creators and leaders who joined us on the show during the first half of 2023. Our guests include SmartSweets founder Tara Bosch; Poppi co-founders Allison and Stephen Ellsworth; Cann co-founder and CEO Jake Bullock; Chomps co-founders Pete Maldonado and Rashid Ali; Afia co-founders Farrah and Yassin Sibai; and culinary icon Padma Lakshmi.
Farrah and Yassin Sibai, the co-founders of Mediterranean-inspired frozen food brand Afia, explained why they have long relied on self-manufacturing, the importance of emphasizing both brand and product awareness, the effectiveness of Instacart ads and instant redeemable coupons and how “the validity of the vision” propelled Afia’s Series A funding round.
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