Paddling and Canoe & Kayak magazines. North Face athlete Manoah Ainuu on Bingo World in Hyalite Canyon, Montana (Photo: Courtesy Austin Schmitz/The North Face) Sponsored athletes are a staple of outdoor gear brands, from Salomon to ski maker DPS to Red Bull, lending credibility to a company’s products by employing them to notch impressive feats in enviable locales. The athletes also serve as brand marketers, walking or climbing, or wingsuit-jumping billboards. The North Face (TNF) began sponsoring expeditions soon after its inception in 1966, and sponsored climbers have been central to its identity ever since. With one of the largest teams, TNF athletes have notched some particularly impressive feats recently. In 2018, Nelson and Jim Morrison became the first to ski the Lhotse Couloir from the summit of the world’s fourth-highest peak 27,940-foot Lhotse, which straddles the Nepal-Tibet border. That same year, David Lama summited 22,661-foot Lunag Ri, Nepal’s highest unclimbed, unprohibited peak, and was posthumously awarded a coveted Piolet d’Or in 2019. (Lama died in 2019 on Howse Peak, which sits on the Alberta–British Columbia border, with North Face teammates Jess Roskelley and Hansjörg Auer.) And of course there’s Chin, who won an Oscar for
Forever Buffs Spotlight event hosts CU Boulder alumna Emily Harrington Emily Harrington speaks at a Forever Buffs event on Jan. 28, 2021. (Courtesy Forever Buffs) On Jan. 28, professional climber Emily Harrington joined a Forever Buffs Spotlight zoom event to talk about her historical single day free climb of El Capitan via Golden Gate at Yosemite National Park in 2020. Over the hour-long zoom call, the University of Colorado Boulder graduate outlined her journey from a youth climber to joining the North Face Global Athlete Team and accomplishing several climbing feats. Harrington became the first woman to free climb the 41-pitch route in a day and is just the fourth climber ever to climb El Capitan in a day. In 1993, Lynn Hill became the first woman to free climb the Nose in under 24 hours while Steph Davis and Mayan Smith-Gobat have each climbed the Freerider route in a day.
REP. ALEXANDRIA OCASIO-CORTEZ (D-NY): Everyday people were finally able to collectively organize and get back at the folks who have historically had all the marbles on Wall Street. SPUNT: Thousands of traders drove up prices of stocks like GameStop creating havoc for brokers who bet about this. The Securities and Exchange Commission is investigating, but the president and his team, at least publicly, are mum. getting the American people back to work. SPUNT: Back to work with a $1.9 trillion COVID relief package. President Biden says while he wants Republican support, he ll go it alone if need be. BIDEN: The risk is not doing too much. The risk is not doing enough.
POLITICO Sign up for POLITICO Playbook today. Email Sign Up By signing up you agree to receive email newsletters or updates from POLITICO and you agree to our privacy policy and terms of service. You can unsubscribe at any time and you can contact us here. This sign-up form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Presented by Facebook The truth is that for all the urgency out of the White House the past 10 days, it could be months before it starts to turn the tide of the pandemic. | Evan Vucci/AP Photo
POLITICO Sign up for POLITICO Playbook today. Email Sign Up By signing up you agree to receive email newsletters or updates from POLITICO and you agree to our privacy policy and terms of service. You can unsubscribe at any time and you can contact us here. This sign-up form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Presented by Facebook On the steps of the Wyoming statehouse Thursday, at least 800 people were chanting “USA! USA!” while Rep. Matt Gaetz (R-Fla.) blasted the state’s only congresswoman, Liz Cheney. | Michael Ciaglo/Getty Images DRIVING THE DAY
Alpine Start Launches New Functional Beverage Line After product testing on Mount Everest the line launches via Kickstarter News provided by Share this article Share this article BOULDER, Colo., Jan. 26, 2021 /PRNewswire/ Alpine Start, Boulder-based makers of premium instant coffee, today announced its latest launch of functional beverages With Benefits via Kickstarter. Inspired by the needs of elite Mount Everest climbers, Adrian Ballinger and Cory Richards, Alpine Start worked closely with both athletes to help formulate the company s newest line of instant beverages fortified with vitamins, adaptogens and MCTs. Fuel your daily adventures with plant based functional coffee and matcha.
Alpinist.com Also in This Style Derek Franz / September 9, 2020 American Alpine Club s 2021 Benefit Gala and Awards will be a free virtual event Derek Franz Ron Kauk on top of Uli Biaho, 1979. [Photo] Courtesy of the American Alpine Club As the worldwide COVID-19 pandemic continues, the American Alpine Club s Annual Benefit Gala and award presentation will once again be held virtually on February 20. The good news is that for the first time ever this will allow anyone with an Internet connection to have free access to the speeches and award presentations with some of climbing s biggest names. The theme is Celebrating Grit.
( Photo: Jessica Talley/Louder Than 11) Serious athletes are used to digging deep. But there’s pushing yourself, and then there’s what climber Emily Harrington did on November 4, when she became the first woman, and the fourth person ever, to free-climb the Golden Gate route up Yosemite’s El Capitan in a single day. It was an insanely challenging endeavor: a 3,200-foot ascent up the sheer granite wall using only her hands and feet. For Harrington, it was the culmination of a long effort that included a fall on El Cap in 2019, which sent her to the hospital strapped to a backboard. In November, she was just a few hundred feet from the top when she took another bad fall, this time smashing her head. With blood pouring down her face, she had to decide whether she could keep going. In this episode, Harrington talks to
Εμιλι Χάρινγκτον: Πώς κατάφερε να «κατακτήσει» το Ελ Καπιτάν - ΒΙΝΤΕΟ real.gr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from real.gr Daily Mail and Mail on Sunday newspapers.
'We should be less afraid to be afraid,' says Emily Harrington after historic El Capitan climb 104thehawk.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from 104thehawk.com Daily Mail and Mail on Sunday newspapers.