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We Are Social launches virtual pirate in new ARRRR filter for The Kids' Cancer Project

May 14, 2021 10:36
Charity The Kids’ Cancer Project has created an AR filter, the ARRRR filter, in a new pro bono campaign via We Are Social.
The Facebook and Instagram filter changes the user into a pirate in support of Pirate Day 2021, today (14 May).
The Kids’ Cancer Project AR filter for Pirate Day 2021
Pirate Day is an annual fundraiser for The Kids Cancer Project, which looks to raise money to put toward research for better treatment for children’s brain cancer.
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By entering a code after donating at PirateDay.com.au, users can unlock Rosie the parrot in the filter. The filter can be found on The Kids Cancer Project’s Instagram page. The socially-led agency has enlisted influencers Olivia Vivian, Ben Poulson, and Mel Schilling to promote the campaign and encourage others to donate.

Australia , Australian , Ewan-harvey , Ben-poulson , Anna-macdonald , Mel-schilling , Olivia-vivian , Instagram , Bluefocus-intelligent-communication-group , Australian-national-university , Facebook , Charity-the-kid-cancer-project

CPPIB investing in Indian roads, French real estate credit

Michael McKiernan
The Canada Pension Plan Investment Board is boosting its interest in Indian infrastructure conglomerate IndInfravit Trust, after agreeing to pay $173 million for an additional 15.9 per cent of the toll road operator.
The deal, which is scheduled for completion by the middle of May will take the CPPIB’s total stake in the investment trust to 43.8 per cent. Since its launch in 2018, IndInfravit’s has acquired 13 operational road concessions along critical national transportation corridors linking cities in the high-growth Indian states of Karnataka, Maharashtra, Rajasthan, Tamil Nadu and Telangana.
“Furthering our commitment to IndInfravit reflects our ongoing commitment to investment in India, as well as our ability to support IndInfravit’s future growth opportunities and enhances our ability to deliver solid long term, risk adjusted returns to CPP contributors and beneficiaries,” said Scott Lawrence, CPPIB’s managing director and head of infrastructure, in a statement.

United-states , India , China , Portugal , Quebec , Canada , France , Spain , Canadian , Chinese , American , Kim-thomassin

Citizen Relations names Josh Budd as first chief creative officer

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CVC teams with CDPQ to buy BlueFocus' marketing agency groups | AltAssets Private Equity News

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Private equity giant CVC Capital has partnered with pension fund Caisse de dépôt et placement du Québec to buy Chines
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Knowledge-bank , Bluefocus-intelligent-communication-group , Buyout , Caisse-de-dépôt-et-placement-du-québec , Cdpq , China , Cvc-capital-partners , Deal , Fuseproject , Private-equity , Vision7-international

CVC and CDPQ Take Majority Stake in BlueFocus

CVC and CDPQ Take Majority Stake in BlueFocus
CVC Capital Partners, a leading global private equity and investment advisory firm, and
Caisse de dépôt et placement du Québec, a global investment group, have reached an agreement with
BlueFocus Intelligent Communication Group for
CVC Capital Partners Asia V and CDPQ to acquire a majority stake in its international group of agencies, managed under its subsidiary,
BlueFocus International. This comprises its three main agency groups:
We Are Social,
Citizen Relations, among others.
“Our partnership with CVC and CDPQ, will allow us to advance our expansion and transformation strategy,” said

Scott-chen , Norton-rose-fulbright , Brett-marchand , Kim-thomassin , Bluefocus-intelligent-communication-group , Mccarthy-tetrault , Bluefocus-intelligent-communications-group , Bluefocus-international , White-case , Are-social , Cossette-media , Citizen-relations

CVC & CDPQ set to acquire global agencies We Are Social, BlueFocus & Vision 7 International

CVC & CDPQ set to acquire global agencies We Are Social, Fuseproject & Vision 7 International
May 5, 2021 11:35
Global private equity and investment advisory CVC Capital Partners (CVC) and global investment group Caisse de dépôt et placement du Québec (CDPQ) are to acquire a majority stake in BlueFocus Intelligent Communication Group’s international group of agencies, managed under its subsidiary, BlueFocus International. The agreement covers global social agency We Are Social and its sister agencies within BlueFocus, Fuseproject and Vision7 International.
CVC and CDPQ’s intention behind the acquisition is to create a “digital-first, technology-enabled global advertising and marketing services group of companies,” enabling the agencies to focus on market expansion and foster its tech and data capabilities.

China , Australia , United-states , Chinese , America , Partnerskim-thomassinscott-chenwe , Scott-chen , Zoe-wilkinson , Asia-pacific , Brett-marchand , Kim-thomassin , Bluefocus-intelligent-communication-group

CVC Capital Partners and CDPQ jointly agree the acquisition of a majority stake in BlueFocus International agencies

The deal will provide investment in human, relationship and financial Capital to advance the growth strategy of We Are Social, fuseproject and Vision7 ...

Montreal , Quebec , Canada , Capitalpartners-asia , Ultimi-twett , Bluefocus-intelligent-communication-group , Bluefocus-international , Si-foods-holding , Are-social , Cvc-capital-partners , Cvc , Apital