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Iowa-born antitrust scholar Austin Frerick has seen firsthand how consolidation has wrecked the American food system. His crucial new book shows how to fix it.
going to be the most important piece we have ever done. >> greg: he is a liar. >> jessica: i do feel an unnecessary amount of pressure to buy the most expensive berries, and that bothers me. so, little kids love berries. cleo thinks that raspberries are free, and they are not. they are really expensive. so i go in, i am in the store and looking at i see these nice raspberries, california grown, right, they are like $5.99, and then i see the driscoll's and they are $7.99, and i think to myself, do i love my little girl? i do, so i buy the $7.99 ones, she eats them as a snack while we are rolling in the stroller, once more berries. i don't have any more berries, they are too expensive. >> jeanine: $15. >> jessica: if i had less choice, i would have more money in my pocket and cleo would still have berries, so that is my problem with the supermarket. >> greg: so give the child up, jessica. >> dana: you don't have to take your child to the
The top-selling berry consumer brand, Driscoll’s, has announced plans to build the first indoor vertical strawberry farm. In partnership with Plenty Unlimited Inc, the berry juggernaut plans the groundbreaking farm
>> i have been there. >> plant city, florida. you have been there? they have a strawberry festival. used to be a reporter in tampa. >> every time it gets cold they would send a reporter to talk about the nervous farmers. who are worried the temperatures were going to destroy their strawberry crops. >> miss jackson my high school teacher took me to the strawberry festival one year and it was the best. >> maybe we were there at the same time. >> maybe we were. >> this is awesome. thank you, driscoll's. appreciate it. coming up, big morning here on "world news now." we will say good-bye to john muller with a look at the best moments, some of your singing moments and some of your anchor moments. stay with us. ♪ >> announcer: "world news now"
of your tooth? it was a nice touch. >> i appreciate that. very serious news. >> they're high in antioxidants. they're a superfood. >> superfood. it will help you keep from aging. >> high in vitamins, low in calories. great for men. >> yes. >> you know what i like to do is put them in the freezer sometimes and pop them. >> my girlfriend does that too. she just did that tonight, as a matter of fact. she loves eating the frozen berries. they're good for you that way. >> yes. >> i also just saw a report on this too, fruits and vegetables important to get into your daily diet. roughly 4 1/2 cups of vegetables and fruits you should eat every day. these are so good and so sweet. thanks to our good friends at driscoll's. >> 4 1/2 cups. dig in. they gave us some tips. first of all, let's look at this nice syrup. this is the key to get a little blueberry marinade going. >> it's basically berries in the syrup with a little butter. delicious on top of the pancakes. >> but this is the key. how they were making the pancakes, laura and irene. you put the batter actually on the little griddle and then you drop the blueberries in.
>> one of the funniest things i thought is they said 80% of people who love pancakes love to eat them in their pajamas in front of the tv. this is so much better, isn't it? working, eating. >> interesting stat. 79% of folks cut their pancakes one bite at a time. 21% cut them up all at a once. how do you do yours? >> i'm a cutter and a biter. >> you cut it once and -- >> one at a time. i don't have the energy to cut it all up and wait for that. of course you guys have been watching us eat cake all week long, so with he had to go one step further. they even say, driscoll's had the opportunity to serve pancakes to "modern family" as well as the cast of "glee," right? >> we're in good company. >> most people said they would rather eat with "modern family" than the royal family. >> we love you, driscoll's. happy birthday, us. >> let's eat. >> let's eat.