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Comscore, Tremor team to deliver expanded CTV engagement

Bringing privacy-friendly and contextual audience curation to connected TV campaigns, Comscore has inked an agreement with Tremor International to enables adver. ....

Lee Blickstein , Tremor International , Predictive Audiences , Tremor Video , Commerce Signals , Jessica La Rosa , Data Operations , United States , Onnected Tv , Predictive Audience , Rivacy Contextual , Tremor Video ,

InMobi and Anzu Announce Preferred Programmatic In-Game Ad Partnership for Asia-Pacific Region

Collaboration Provides Advertisers Working with InMobi First-look Access to Anzu's Premium Mobile Programmatic In-Game Inventory in Asia-Pacific Region and Allows Publishers Globally to Integrate with ....

New York , United States , Kuala Lumpur , United Arab Emirates , City Of , United Kingdom , San Francisco , Soult Ukpyolsi , South Korea , New South Wales , Jakarta Raya , Los Angeles , Kostenloser Wertpapierhandel , Itamar Benedy , John Mccartney , Kunal Nagpal , Sony Innovation Fund , Collaboration Provides Advertisers Working , Inmobi First Look Access , Premium Mobile Programmatic In Game Inventory , Asia Pacific Region , Allows Publishers Globally , Senior Vice President , General Manager , Publisher Platform , Sir Studios ,

Inside your marketing tipping point

If you’re an SI, MSP, MSSP, ISV or VAR that seeks to sell more by improving marketing and lead generation, a step-change is likely needed to c. ....

Lead Generation ,

NBCU Makes Key Ad Buying & Measurement Updates, Enhances Shoppable TV

NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time. ....

Comcast Xfinity , Media Rating Council , Certified Measurement Program , One Platform , Certified Measurement , Integral Ad Science , Nielsen One , Future Of Media , Uture Of Tv , Digital Transformation , Ata Amp Privacy , Tv Audience Measurement , Edia Planning And Buying ,

DoubleVerify earns MRC accreditation for programmatic services

Digital media measurement and analytics platform DoubleVerify (DV) has been granted accreditation by the Media Rating Council (MRC) across its suite of programm. ....

Mark Zagorski , Media Rating Council , Video Viewability , Authentic Brand Suitability , Standard Brand Suitability Contextual , Custom Contextual , United States , Media Rating Council , Raud Ivt , Mobile Web , Mobile Apps , Nd Connected Tv , Paid Verification ,