in the '60s in new york city. >> the civil rights movement. the anti-vietnam war movement. then society begins to change. >> what is the actual technique of your meditation, swami? >> the actual secret is finding the right single word to meditate on. >> any program that didn't embrace the counterculture, that didn't embrace all of this change ran the serious risk of looking incredibly irrelevant. >> and that word was love. >> the actual word is money. >> it would have been easy for the flame of the "tonight show" to go out in 1968. it's the most dangerous moment in the johnny carson regime of "the tonight show." >> that was what was known as flower power.