>> quijano: cats el ranchers are sicialging the wagons in the war of words against the makers of veggie burgers and other meat substitutes. they filed a petition with the usda say lab grown and plant-based food should not be allowed to use the word meat and beef on their label. jamie yuccas has more on this. >> on this sprawling northern california ranch, kelley's family has raised black an gus cattle for five generations. >> we spent a lot of time out here with them. >> fog ert also represents hundreds of ranchers as the executive vice president of the u.s. cattlemen's association. for them, defining meat is easy. >> when consumers think of meat, you want them to think of these guys. >> yes. >> we want them to think of this. we don't want them to thif a laboratory. we don't want them to think of something created and a microscope within the