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The 2010s

we're gonna make this easier for you. it's gonna stream out of the cloud, so you won't have to mess around with these files anymore. and you're getting access to the overwhelming majority of music since the beginning of the recorded music era for $5. it was an irresistible proposition. how do you characterize spotify? is it a musical application? is it, uh, social media? what is it? we think music is the most social thing there is, so it's probably a bit of both. the thing about digital music is it turns the music economy from a top down to a bottom up model, meaning it's the ordinary fans listening and sharing off of services like spotify and youtube, and as a result, dictating what's going to catch on with radio programmers and the industry. [benny] before, the label would pound you over the head with a song. now, not only does the label not choose the song, fans pluck songs out of obscurity. ♪ friday, friday [chris] so then you have the one-offs.

It-wasn-t-just-music , Beginning , Files , Majority , Gonna-stream-out , The-cloud , 5 , Music , Uh , Thing , Spotify

The 2010s

today, fans get so much more from an artist. you know, it's like they see their whole life. -look at my meal. -[man] what did you get? [laughs] vegan. [benny] with billie, she was showing everyone every part of her. she was the anti-pop star pop star. ♪ i'm the bad guy ♪ duh with billie eilish, you feel as if she's whispering right in your ear, and that intimacy in the age when social media overtook everything, that tangibility of the voice is kind of part of the point. ♪ you really know how to make me cry ♪ ♪ when you give me those ocean eyes ♪ ♪ i'm scared [finneas] billie's voice is my favorite voice. every time billie says anything in a song, i believe it. and that's, to me, the mark of, like, a really, like, genius vocalist. ♪ i could lie, say i like it like that ♪ ♪ like it like that

Artist , Everyone , Fans , Life , Benny , Man , Billie-eilish , Meal , Pete , Part , Bad-guy-duh , Ear

The 2010s

[este] i was best friends with kesha, and i heard tik tok for the first time. and i was like... i'm probably never gonna see you again once this comes out. ♪ i ain't comin' back i instantly knew it was gonna be a hit. ♪ don't stop, make it pop ♪ dj, blow my speakers up [este] and the video was totally kesha. you know, fun, irreverent. ♪ tick-tock on the clock ♪ but the party don't stop, no that was kesha. that was quintessentially her. ♪ oh, whoa, whoa-oh [benny] 2010 was so insane. one time, me and kesha were like, let's write a song. and then she's like, nah, [bleep] it. we went and got fully drunk, rode the subway. everyone got tattoos. then we came back and we were like, ah, i guess we'll write a song. ♪ oh, whoa, whoa-oh ♪ dj this is when we saw pop music and edm, which is electronic dance music, kind of meet and merge in a particularly compelling way. ♪ starships were meant to fly [stephen] the collapse of genre is the big story of the 2010s.

Hit , Kesha , Ain-t-comin , Este , Tik-tok-for-the-first-time , Back , Friends , It-pop-dj , Don-t-stop , Video , Party-don-t-stop , Fun

Breakfast

through the morning. sweden is hosting eurovision next year, which will be the 50th anniversary of abba winning the contest with "waterloo". if you were hoping that could mean a very special reunion gig on the big night....think again. benny and bjorn both poured cold water on that idea during an interview with victoria derbyshire, to mark the anniversary of their avatar show in london. take a look. hello. hello, victoria. hello, how are you? we meet at abba's studio. he plays "money, money, money". it's the one—year anniversary of the abba voyage show. it took years to create, you described it as a risk because you did not know if people would come and see digital recreations of you. is it a gamble that paid off? yes, most certainly, yes. well, artistically, definitely. why do you say artistically definitely? because we achieved more than we could have hoped for. seeing the first preview,

Abba , Of-rock-and-roll , Contest , Sweden , Waterloo , 50th-anniversary , 50 , Interview , West-london , Show , Idea , Take-a-look

Breakfast

yes, that is our bbc colleague victoria derbyshire using ai software to write a new song with bjorn and benny from abba. you can hear what they thought of the result — and much more besides — at around ten to seven. they also talk about the much talked about issue of whether or not for eurovision next year, they will get abba back together again. the? eurovision next year, they will get abba back together again. they have an answer, abba back together again. they have an answer. we _ abba back together again. they have an answer, we will— abba back together again. they have an answer, we will not _ abba back together again. they have an answer, we will not tell _ abba back together again. they have an answer, we will not tell you - abba back together again. they have an answer, we will not tell you now i an answer, we will not tell you now but that is discussed. time now to get the news, travel and weather where you are. hello, good morning from bbc london. i'm victoria hollins. security guards at heathrow airport are staging a fresh three day strike over pay. members of the unite union have already held 15 days of industrial action there, including over easter. the airport says it has contingency plans in place, and expects a smooth half—term

Yes , Song , Abba , Bbc-news , Benny , Victoria-derbyshire , Colleague , Result , Ai-software , Bjorn , Eurovision , Issue

BBC News Now

for visiting our home. sweden is hosting eurovision next year, which will be the 50th anniversary of abba winning the contest with "waterloo". if you were hoping that could mean a very special reunion gig on the big night, think again. benny and bjorn both poured cold water on that idea during an interview with victoria derbyshire, to mark the anniversary of their avatar show in london. take a look. hello. how are you? we meet at abba studio. it's the one year anniversary of the abba voyage show. it took years to create. you described it as a risk because you didn't know if people were going to come and see digital recreations of you. is it a gamble that's paid off? that's most certainly, yes.

Sweden , Home , Anniversary , Water , Abba , Waterloo , Reunion-gig , Idea , Interview , Contest , 50th-anniversary , Big-night

The 2010s

[benny] before, the label would pound you over the head with a song. now, not only does the label not choose the song, fans pluck songs out of obscurity. ♪ friday, friday [chris] so then you have the one-offs. you have rebecca black's friday. and gotye releases this lovelorn ballad, somebody that i used to know. ♪ now you're just somebody that i used to know ♪ [chris] you have we are young by the group fun. ♪ tonight ♪ we are young and also, call me maybe , by carly rae jepsen. ♪ hey, i just met you ♪ and this is crazy ♪ but here's my number ♪ so call me maybe [jayson] we weren't fully in itunes or cd or into spotify yet, and youtube was still a massive disseminator of culture that was like a firehose just spraying. and that's how people sort of experienced gangnam style .

Super-minimalistic , Chris-stapleton , Label , Song , Benny , Fans-pluck-songs , Head , Rebecca-black , Friday , Obscurity , One , Somebody

The 2010s

♪ even almost got married ♪ and for pete, i'm so thankful ♪ today, fans get so much more from an artist. you know, it's like they see their whole life. -look at my meal. -[man] what did you get? [laughs] vegan. [benny] with billie, she was showing everyone every part of her. she was the anti-pop star pop star. ♪ i'm the bad guy ♪ duh with billie eilish, you feel as if she's whispering right in your ear, and that intimacy in the age when social media overtook everything, that tangibility of the voice is kind of part of the point. ♪ you really know how to make me cry ♪ ♪ when you give me those ocean eyes ♪ ♪ i'm scared [finneas] billie's voice is my favorite voice. every time billie says anything in a song, i believe it. and that's, to me, the mark of, like, a really, like, genius vocalist. ♪ i could lie, say i like it like that ♪

Artist , Fans , Life , Benny , Terms , Man , Meal , Confessions , Pete , Everyone , Part , Billie-eilish

The 2010s

you'd be a rap fan, whatever the case may be. ♪ you can't tell me nothin' [steven] once streaming platforms came into play, people really started ignoring the boundaries that used to exist between genres. [benny] social media like tiktok can really propel artists. and it's like billie eilish and lil nas x are the ultimate version of, like, what the new generation of pop stars are. now it doesn't matter what the record labels think. these artists are taking it in their own hands. ♪ can't nobody tell me nothin' in the 2010s, the medium became the message. streaming and social media gave fans a more active role in hit-making than they'd ever had before. ♪ yeah, i'm gonna take my horse to the old town road ♪ ♪ i'm gonna ride 'til i can't no more ♪ [chris] people still want to share their favorite music with others, and they wanna be a part of something. and the means by which we can be a part of something are just much, much bigger and much more available to us

People , Play , Boundaries , Whatever-the-case-may-be , Platforms , Metal-head , Rap-fan , Punk , Steven , Artists , Benny , Doesn-t

The 2010s

[jason] i think it had a lot to do with the end of the global economic recession, the surging sense of optimism. ♪ wake up in the morning feelin' like p. diddy ♪ [este] i was best friends with kesha, and i heard tik tok for the first time. and i was like... i'm probably never gonna see you again once this comes out. ♪ i ain't comin' back i instantly knew it was gonna be a hit. ♪ don't stop, make it pop ♪ dj, blow my speakers up [este] and the video was totally kesha. you know, fun, irreverent. ♪ tick-tock on the clock ♪ but the party don't stop, no that was kesha. that was quintessentially her. ♪ oh, whoa, whoa-oh [benny] 2010 was so insane. one time, me and kesha were like, let's write a song. and then she's like, nah, [bleep] it. we went and got fully drunk, rode the subway. everyone got tattoos. then we came back and we were like, ah, i guess we'll write a song. ♪ oh, whoa, whoa-oh ♪ dj this is when we saw pop music and edm,

Lot , Sense , Kesha , Este , Tik-tok-for-the-first-time , End , Friends , Optimism , Recession , P-diddy , Video , Hit