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Stay informed with the latest breaking news from Ddressable tv on our comprehensive webpage. Get up-to-the-minute updates on local events, politics, business, entertainment, and more. Our dedicated team of journalists delivers timely and reliable news, ensuring you're always in the know. Discover firsthand accounts, expert analysis, and exclusive interviews, all in one convenient destination. Don't miss a beat — visit our webpage for real-time breaking news in Ddressable tv and stay connected to the pulse of your community

From Signal Loss To Identity, Streaming & More: 4 Defining Trends From Cannes

From signal loss and identity to the streaming opportunity and more, we bring you the lowdown on the data chatter and defining themes, direct from Experian in Cannes.

David-cohen , Jeremy-hlavacek , Experian-hlavacek , Chris-feo , Digital-direct-holding , Disney , Experian , Media-agency-briefing , Chip-russo , Cannes-lions , Annes , Xperian

The Drum | From Signal Loss To Identity, Streaming & More: 4 Defining Trends From Cannes

From signal loss and identity to the streaming opportunity and more, we bring you the lowdown on the data chatter and defining themes, direct from Experian in Cannes.

Jeremy-hlavacek , Experian-hlavacek , David-cohen , Chris-feo , Disney , Media-agency-briefing , Experian , Digital-direct-holding , Chip-russo , Cannes-lions , Annes , Xperian

Addressable TV advertising generating greater long-term growth

Brands that invest in ads for broad-beam attention are more likely to achieve longer-lasting business results among addressable TV audience, says research relea...

Star-rating , Spike-rating , Global , Nited-states , Ddressable-tv , Dvertising , Usiness-growth , Eel , Ffects , Ffectiveness ,

The Drum | More Than A Dozen Top Brands Are Now Trialing ITV's Retail Media Solution

The product was launched by Boots and Tesco to give FMCG companies a VOD targeting solution based on loyalty card data.

United-kingdom , John-frieda , Jayesh-rajdev , Heineken , Unilever , Matchmaker-tesco , Estrid-razors , Matchmaker-boots , Itv , Ddressable-tv , Uture-of-tv , Edia-planning-and-buying

The Drum | If TikTok Does Get Banned, Where Will Advertisers Go?

As talk of the app being banned gains momentum, we catch up with marketing experts to find out where they see ad spend going instead.

India , Andrew-stephenson , Joshua-lowcock , Melanie-kentish , Jasmine-enberg , James-townsend , Instagram , World-advertising-research-center-warc , Stagwell-brandx-performance-network , Google , Youtube , Facebook

Planning for the future- Emergence of Addressable TV: Best Media Info

Best Media Info: The second day of ad:tech 2023 saw agency professionals talk about how audiences have become highly fragmented in the current times unlike the yesteryears and why it is crucial to reduce spillage and | Television News

Australia , India , United-kingdom , Asia-pacific , Shiney-eapen , Rajiv-rajagopal , Pubmatic-das , Sudipto-das , Bestmediainfo-bureau , Advertiser-solutions , Bestmediainfo-bureau-delhi , Head-of-client-development

GroupM's Finecast to launch addressable TV report with Kantar on December 7: Best Media Info

Best Media Info: 'The Changing Landscape of Indian Television' report will focus on how Indian consumers are engaging and consuming TV content| Television News

Mumbai , Maharashtra , India , Prasanth-kumar , Atique-kazi , Landscape-of-indian-television , Bestmediainfo-bureau , Bestmediainfo-bureau-delhi , Mediainfo-bureau-delhi , Changing-landscape , Indian-television- , Digital-products

Realytics intros single source campaign measurement for STB TV ads

Aiming to address the need for innovation in TV advertising, campaign measurement adtech company Realytics has launched Box Exposition Engagement (BEE), a singl...

France , Christophe-philip , Bouygues-bbox , Bouygues-telecom , Box-exposition-engagement , Consent-management-platform , Ealytics , Dtech , Ampaign-measurement , Martclip , Ouygues-telecom , Ox-exposition-engagement

LG's Ad Team Brings Automatic Content Recognition Data To Magnite In New Deal

Per a new multi-year agreement between LG’s advertising arm and Magnite, the largest independent supply-side platform, advertisers and publishers will gain exclusive screen-level content data. Ultimately, the move could help reduce ad waste and maximize brands’ ad spend.

Serge-matta , Sean-buckley , Raghu-kodige , Megan-pagliuca , Omnicom-media-group , Lg-ads-solutions , Media-group , Lg , Sp , Tv , Uture-of-tv , Ddressable-tv

GroupM takes Finecast to Spain

WPP-owned media investment group GroupM has announced the launch of its Finecast addressable TV company in Spain, bringing to the market the ability to enable a...

Spain , Maribel-vivancos , Pp , Roupm , Inecast , Ddressable-tv , Dvertising , Inear , Onnected-tv , Bbtv , Tt