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Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali
EXCLUSIVE: Nicola Lewis is elevated to global chief solutions officer in a new structure that aims to make Nexus and its performance solutions easier for clients to access.
Best Media Info: The second day of ad:tech 2023 saw agency professionals talk about how audiences have become highly fragmented in the current times unlike the yesteryears and why it is crucial to reduce spillage and | Television News
Best Media Info: Speaking at a summit titled ‘Addressable TV and Beyond’ held by GroupM Finecast, Chhabra, SVP, Mindshare Fulcrum, said that linear TV continues to be dominant in the middle and bottom of the pyram| Advertising News
Best Media Info: 'The Changing Landscape of Indian Television' report will focus on how Indian consumers are engaging and consuming TV content| Television News
Media investment firm GroupM has announced the launch of Finecast in Spain. Finecast is an addressable TV company which enables advertisers to personalise ads across on-demand, linear and live streaming TV environments. The new technologies and possibilities for advertising in the TV environment – including advertising across Linear, Connected TV, HbbTV and OTTs – will be available to clients across GroupM agencies.
WPP-owned media investment group GroupM has announced the launch of its Finecast addressable TV company in Spain, bringing to the market the ability to enable a...
Research by addressable TV provider Finecast and Amplified Intelligence into the role of attention across TV has revealed that the platform on which an ad is se...
WPP’s media investment group GroupM announced on Wednesday its plans to merge Essence with MediaCom and Mindshare with Neo in its latest steps to transform and further simplify its operations.