Live Breaking News & Updates on Hospitality strategy

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Sales, Marketing or RM? - Who will lead the new commercial team?

The question about who should lead the commercial effort has been a debate among hospitality professionals for a long time. Most hospitality leaders would agree that implementing Total Hotel Revenue Management has been more of a mythical destination than a reality, in part due to the territorial obstacles associated with merging the traditional sales, marketing, and revenue management roles into a singularly focused effort. But now the ultimate reset button, COVID-19, presents most organizations with a unique opportunity to build the organization that matches their vision, without the cost (and pain) associated with dismantling an existing team. The big question is: Who is the ideal commercial leader today and what is the most desirable career path an aspiring leader can take to get there?

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Carlos Díez de la Lastra has been appointed Chief Executive Officer at Les Roches Global Hospitality Education in Bluche

Les Roches Global Hospitality Education, one of the world's leading hospitality business school, has named Carlos Díez de la Lastra as Chief Executive Officer. Appointed by the Governing Board, he will succeed to Dr. Christine Demen Meier who is retiring. In 3 years at the helm of Les Roches she reached extensive achievements such as the launch of Spark innovation center and the new Master's in Hospitality Strategy and Digital Transformation.

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Les Roches Appoints New CEO

News and Updates for HR Professional in India - , Leadership-Carlos Díez de la Lastra brings 25 years of experience in the higher education sector, the last eight at the head of the Les Roches campus in Marbella, where he established the leadership of the institution in Spain and its expansion on an international scale

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The single biggest opportunity in digital marketing for hotels in 2022

As lockdowns start to lift, hotel bookings are beginning to pick up. Despite ongoing COVID concerns, people are eager to venture out again and this is very good news—as long as travel is managed responsibly, with effective preventative measures in place. With positive signs now visible, lodging operators can look forward to and plan for increasing occupancy rates with more confidence. According to McKinsey's research, the pandemic has accelerated digital transformation by 10 years and today's travel consumers have become more digitally and tech-savvy than ever.

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Nevis Range chief calls for EU workers in hospitality to get visa exemption

THE head of the Nevis Range Mountain Resort has called on a special post-Brexit visa dispensation to be given to the hospitality sector to combat…

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Pollo Tropical® To Offer Fans Their Iconic Food At The FTX Arena Through Partnership With The Miami HEAT And Levy Restaurants

/PRNewswire/ -- Starting in January 2022, fans of Pollo Tropical® and the Miami HEAT will be able to enjoy their Pollo favorites while watching their home team...

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Pollo Tropical to offer fans their iconic food at The FTX Arena

Pollo Operations, is a quick-service restaurant concept known for its fresh chicken, marinated for 24 hours in a proprietary blend of citrus juices and spices.

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