0 some of us are shane up. some of us are telling ourselves that we don't want to get on a bus that much. like not anymore. but, you know, we have to do what we have to do to get our education. >> and tonight those students remember charles poland jr., the bus driver who died trying to protect his students. and later tonight we expect to hear more from authorities. shep? >> shepard: jonathan serrie live midland city, alabama. and on this day in 2004. some harvard student named zuckerburg launched internet phenomenon from his dorm room, facebook, of course. at the time the concept of online social networking was in the very early stages. zuckerberg had told the crimson newspaper he modeled his page after a web site called friendster which never saw much success. facebook was a hit. pretty much anybody 1 or older can join, post status updates and like pictures. when facebook went public last year its stock price quickly plummeted, now it's started to rebound. but the internet got a new friend 9 years ago today. wow, facebook is only 9 years old. that's crazy. now you know the news for this monday, february the 4th, 2013. i'm shepard smith. we're all back tomorrow, noon specific, 3:00 eastern time and right back here for "the fox report" tomorrow night. fort journalists of fox news, thanks for trusting us for your news and information and making fox news as your number one choice, 11 years and counting. >> bill: the o'reilly factor is on. tonight: >> together, they're perfect. >> bill: so now some american companies are grossing us out at the super bowl. why? what is going on in the advertising industry? >> bill: i will analyze a disturbing trend with juan williams, mary katharineham and adam carolla. >> chicago is becoming a place where we are becoming comfortable with debt. i don't want to become comfortable with debt. >> body count chicago cannot we will have the latest on this awful story. major contributor out of florida. i have confidence he did nothing wrong. >> bill: how will the media cover a possible major scandal surrounding senator robert menendez and other democrats? bernie goldberg will weigh in. caution, you are about to enter the no spin zone. the factor begins right now. ♪ >> hi, i'm bill o'reilly. thanks for watching us tonight. the united states of commercialism. that is the subject of this evening's talking points memo. a bunch of us at the factor went down to new orleans over the weekend. didn't stay for the game for a variety of reasons mostly time constraints but did i have a good look around. new orleans has come back big time from katrina. once again a great american destination. we also went out to the bayou and talked to the folks. i will tell you about that at the end of the broadcast. but what was mostly on display in louisiana was super bowl commercialism. it was huge. companies like espn and direct tv spent millions of dollars on social events and marketing. and then there were the super bowl commercials, $3.8 million for 30 second spot. 3.8 million. and those commercials tell us a lot about america. talking points would like to analyze two good ones and two bad ones. my favorite was a paul harvey voiceover that celebrated traditional america. >> god looked down on his planned paradise and said i need a caretaker. so god made a farmer. god said i need somebody strong enough to clear trees and heave bales yet gentle enough to wean lambs and pigs and stop his mower for an hour to splint the broken leg of a arc so god made a farmer. >> bill: that was an ad for dodge ram trucks. i also liked the wizard of oz spot ♪ ♪ [. [ laughter ] >> bill: no social redeeming quality for that ad but it did get people's attention. the movie should be a big hit. on the downside, there were plenty of candidates but this was the worst. >> there are two sides to go daddy there is the sexy side represented by bar are a and smart side that creates a killer web site for your small business represented by walter. together, they're perfect. >> bill: that ad is for go daddy.com. hard to watch, no message. purely voyeurism. good looking girl and walter. dumb, unnecessary and offensive to many. also foolish the taco bell ad that mocked senior citizens. ♪ ♪ ♪ >> bill: some people thought that ad was hilarious, brilliant, just terrific. here is why they are wrong. sends a message that elderly people are clowns, that they are desperate. they are frivolous. to ask you a question. >> bill: let mary katharine jump? >> okay. >> well, i will ask you this. if you are in new orleans for an entire weekend what's your favorite haunt? >> i went to the ninth. that was flooded. 10 feet of water. talked to the folks there went down to the bayou. i wasn't rushing around bourbon street putting beads on. do you know what i'm talking about? >> in the bayou i think they require that you have a drink every now and then. >> bill: last question, juan, go. >> i have got two quick ones. >> bill: yeah. >> everybody is thrilled to meet no doubt who did bill o'reilly meet that he remembers? >> john harbaugh. >> the coach of the ravens? >> john harbaugh is smart, he is right to the point. said he was going to win, told me why. i believed him. before i talked to him i thought the 49ers were going to win. >> wow, that's pretty i didn't mean progressive. you think the city has turned around. i think nice people. but that doesn't mean i don't want to make money. i love making money. i try to be smart with my investments. i also try to keep my costs down. what's your plan? ishares. low cost and tax efficient. find out why nine out of ten large professional investors choose ishares for their etfs. ishares by blackrock. call 1-800-ishares for a prospectus which includes investment objectives, risks, charges and expenses. read and consider it carefully before investing. risk includes possible loss of principal. i'm here to pick up some cacti. it should be under stephens. the verizon share everything plan for small business. get a shareable pool of data... got enough joshua trees? ... on up to 25 devices. so you can spend less time... yea, the golden barrels... managing wireless costs and technology and more time driving your business potential. looks like we're going to need to order more agaves... ah! oh! ow! ... and more bandages. that's powerful. sharble data plus unlimited talk and text. now save $50 on a droid razr maxx hd by motorola. i wish my patients could see what i see. ♪ that over time, having high cholesterol and any of these risk factors can put them at increased risk for plaque buildup inheir arteries. so it's even more important to lower their cholesterol, when diet and exercise alonaren't enough, i prescribe crestor. in a clinical trial versus lipitor, crestor got more high-risk patients' bad cholesterol to a goal of under 100. 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[ femalannouncer ] if you can't afford your medication, astrazeneca may be able to help. >> bill: impact segment tonight, president obama moving left if can you believe it. the national journal, which covers politics online, done an analysis of why president obama does not need support traditional americans any longer i told that you on election night. as you may know the president won the popular vote by about 5 million and electoral vote by 126. but the race was close up until the very last weekend when governor romney inexplicably disappeared. the truth is romney could have defeated president obama but he needed to wage aggressive campaign but he didn't. the national journal has concluded that president obama has given up, given up trying to persuade culturally conservative white americans to his cause. the journal is saying the president believes a coalition he he has assembled. minorities, women, young voters and hard core liberals is, quote and will allow democrats to dominate the next generation of elections. joining us from boca row tan florida, brit hume. journal have it right? >> in part, yeah. if you draw a straight line a projection forward from the 2012 election day, into the future, you get the result that the analysis in the national journal is talking about. politics rarely moves in a straight line. and, in my judgment, it will national journal suggests that hispanics and the other ethnic groups are growing and will continue to so that trajectory obviously favors the kind of coalition the president put together. let's remember, this bill. that this president had a declining portion of the electorate from 2008 to 2012. and it required what i think was by far the greatest voter mobilization effort ever done by any party anywhere for him to win. now, that's a good thing. it shows the democrats have got the technology and the organizational skills down to do that. but that can be matched in time by another party. the democrats to some extent were going to school on what the republicans were doing to them in 2004 when we had a close elections and it was won by massive turnout operation bias karl rove and the republican national committee that turned out voters at the democrats in places like ohio didn't even know were there. so, you know, and with barack obama at the evidence the ticket, they were able to do that this time around. with him not there anymore, it will depend a lot on who the candidate is as to whether they're able to replicate anything like that strong. >> bill: this influences everybody's lives, all our lives if the president is indeed taking on a more arrogant posture in the sense that he is going to move as far as left as he wants to move because he says why not? i'm not going to get these people anyway. we don't need them anymore. california going to be mostly hispanic. hispanics will be in the majority. birth rate among white americans very low whereas hispanic americans much higher. we don't need those people. i'm not even going to represent them. i don't care about them. i'm going to create a nanny state and entitlement society and go right to my base. give them what they want and everybody else can go you know what. >> well, it's certainly the case with regard to the hispanic vote that mitt romney did worse among hispanics nanny of his immediate predecessors had done and that is a growing sector of the electorate. that's not a segment of the electorate not totally available to the right republic candidate which is one of the reasons why you hear all this talk about marco rubio. >> bill: let's get back to president obama. if this, indeed, is his mind set that his coalition is the end quote the asen deansy, is he going to govern in a different way. that is going to be very confrontational. i'm going to do what you want and i don't care what you think. >> he did that for two years, remember and we had the 2010 midterm was the worst defeat of incumbent party in the congress that we had at least in the house of representatives as we had had for a very long time indeed it was a massive turnout against him. now, next thing we have up, bill, is another midterm. >> bill: fascinating. >> that will be interesting to see. and i think the hope among democrats is that they can crank up that turnout machine and hold off i have some doubt as to whether they can do that and the republicans are going to be going to school on what they did. i also think that you think of the energy that went into the 2010 election. that was grass roots energy. those problems that those people in 2010 were concerned about have not gotten better. i think that segment of the electorate fired up for the right republic tremendous boost to the republicans. and president going left will turn out to have been a mistake. >> bill: brit hume, everybody. terrible story out oof texas. the author of the book american sniper gunned down himself. bernie goldberg on how the media will cover the robert menendez scandal which could effect the entire democratic party. that report after these messages. i you're suffering from constipation, miralax or metamucil may take days to work. for faster relief, try dulcolac laxative tablets. dulcolac provides gentle relief overnight unlike miralax and metamucil that can take up to 3 days.