medium-priced silver plan would pay, on average, $328 a month. again, that is the average. as don dahler tells us, some will pay a lot more, some a lot less, depending on their location. >> reporter: these phone counselors are in training at the new york state health exchange call center. starting next tuesday, hundreds of them will be on duty to help guide people through the dozens of choices they face. the calls have already been powering in. >> we're getting about 580 calls a day, on average. >> reporter: what are they mainly asking about? >> you know, what the rate will look like. >> reporter: depending on where you live and what kind of plan you choose, the rates you'll pay will vary greatly. in addition to the state-to- state differences, rates vary from city to city within the state. in new york city, a 40-year-old making $50,000 a year would pay an average of $415, but upstate, in ithica, new york, the average is $446.