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The Southwoke website features photoshopped images of Southwest Airlines CEO and Board of Directors members dressed in drag and wild-looking hairstyles.
>> good to see you. >> in the wake of anti-woke backlash against bud light and target chick-fil-a is dealing with fed up customers who hired a inclusion chief. more on that story. >> the culture wars are hitting the bottom line for a lot of big corporations as conservatives call out companies they believe are not reflecting their values. chick-fil-a has for a long time been strongly supported by many conservatives precisely because of the corporate mission to glorify god and its previous opposition to same-sex marriage but now, some conservatives are calling out to chick-fil-a for in their words, going woke because it has eye diversity equity and inclusion policy and
activated part of the republican primary electorate as it pertains to the sort of anti-woke agenda governor desantis has embraced and how virulent that point is. let's take a look at this video. >> let me show you over here. this is clothing. dinosaurs are cool, right? there's a big rainbow on the dinosaur. we're not going to stop there. we've got a cloud hula-hooping with a rainbow. what's this? trucks are cool. why are we picking up a rainbow, guys? why is this boy's clothing today. i'm not done. baby shark, bye-bye, masculinity they're destroying masculinity. >> that's who ron desantis is going for, right, the dad in there with his made by god gender division t-shirt railing
from this event. it's obviously a way to kind of troll donald trump if you are ron desantis. for musk, he has really sought to drive this kind of -- not just free speech and anti-censorship message, but really kind of an anti-woke for the right kind of a message. that's part of ron desantis' brand also. they both see it as beneficial to one another. you are right, while twitter is increasingly becoming a place that republicans want to spend time, in the latest poll ranking, this is reputational for businesses just out this week, we found that twitter is now ranked number 97 out of 100 reputationally. it's actually a polarizing brand since musk took over. this may work for getting the base's attention.
say, hey, i'm all about being anti-woke. let me pair with someone who is also sort of enemy of the left right now. get on this platform, try to stand out from trump and others, even because trump has gone to it -- an alternative platform. everybody is going to these alternative means. let me stay on this one platform where there's still a lot of folks that are engaged and paying attention and let me see if i can find a way to stand out. >> general election, right. this is a primary. and people aren't acting like this is a primary. i'm one for primaries. i like primaries to tease out what you get from a candidate later on down the road. >> what happens in a primary doesn't disappear in the general election. the elon musk of it all, i think is very significant. this is someone who has been spreading non-stop conspiracy theories, whether it's about paul pelosi's attack or the neo-nazi guy who carried out a mass shooting in texas. i mean, he -- in and of himself is kind of a controversial, some would say toxic figure to tie yourself to at this stage. >> yeah.
comfortable with donald trump and his antics. desantis is offering something in the middle — he's trying to appeal to the anti—woke is him and populism of the republican primary base, while at the same time offering an appealing package to the general. desantis is saying, "i am trump, i believe all the same things you believe in the republican base, but i don't create the chaos, i don't come with all the baggage of trump, that means i can actually win the general election."— the general election." "trump without the — the general election." "trump without the drama," - the general election." "trump without the drama," how - the general election." "trump l without the drama," how strong the general election." "trump - without the drama," how strong a pitch is that you think realistically with the way things are looking at the moment? he will have to prove _ are looking at the moment? he will have to prove it. _ are looking at the moment? he will have to prove it. republican - are looking at the moment? he will| have to prove it. republican primary voters were willing to give desantis a shot, especially this past winter, they really started to look hard at
>> dan, look, he's clearly making this disney thing part of the core of his message and what he thinks is going to be his appeal, right? it obviously is not a traditionally conservative message. that would be leave companies alone if you're a governor. he's not doing that, and making it a center piece of his campaign. is that smart? >> i think it is for two reasons, erin. one, i will tell you, voters in florida know ron desantis best. he had already started this feud with disney when he was reelected by 20 points in the fall. broader, it shows in the white house and as governor of florida that ron desantis is willing to stand up to big corporations and fight for, you know, anti-woke policies, and fight for conservative values, and i think that voters rewarded him in the fall, and i think that primary voters will see this fight, and will see his ability to stand up to folks, including big companies, and voters will support that vision. >> let me look at polls here, coming into this, desantis had fallen in the polls. this is early polling, he wasn't
appearances, he carried one on the saturday show and i watched more in the afternoon, then he goes to the exact place donald trump had to counsel indu moran cancel in the morning. he went there and shook hands and theme to be thriving. ron desantis was not in the game. i want to see you when ron desantis here you are bearing books what's his answer and you don't like american history, you do want to bring up slavery, what's his answer? expand on anti-woke, we know he's not against american history, he is against the skewing of american history but he's got an answer. now answer and i really think you should take on and sit down with all media, not just people that like him. he does not -- it is one of his strengths. >> judge jeanine: you know, one of the things brian is talking about is so important is that how he's going to answer the questions. the left has had so much time to