so adding latex to the top keeps it breathable but also provides a bouncy layer. >> the bed arrives in a golf ball bag size. >> we can ship it out across the country. >> customers can try the bed risk free for 100 days. >> in two minutes in a mattress store, you're never going to know if this is a product you want to spend the next ten years of your life on. >> the biggest obstacle they faced, keeping up demand. >> we sold about $1 million in our first 28 days and that's what we predicted we'd do in the first year. >> it doesn't matter if you're 90 or 25. everyone has to sleep and everyone has to sleep well. ♪