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back at smu, they said they promised to seek out a catalog that sells u.s. goods. but what about those 800 other universities? today, we started calling dozens of them. would they make the switch? rutgers asked us for a list of our made in america vendors. would you encourage them to buy american? missouri state told me they'd be calling the catalog company directly. and other universities said they are now re-evaluating their relationship with the company. we are making our way through the list of all those schools, with the help of college students who believe in the american worker. >> made in america! >> reporter: now alums headed back to their colleges this fall may want to pay attention to something else we learned today. turns out there's a $4.3 billion business in college-branded products. that's everything from sweatshirts to license plate holders to t-shirts. and guess what? 90% of it -- 90% -- is made overseas. but we heard today from stadium

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