- do you know, do you know, do you know, do you know? - these nike sneaker commercials are an example of just how strong black selling power is. - ♪ if i could be like mike ♪ - black culture had always been influential, but culturally speaking, the '90s is really the decade when black culture is solidified as the mainstream of american culture, and you have this sharp rise in black superstars making movies and music, from will smith to jay-z. - so how did it feel to be number one?