technology that allows them to stop ringing your phone. instead, they want to go directly to your voicemail. here's anna werner. >> this is susan with credit card relief. >> you qualify for a 75% savings. >> reporter: marketing calls usually make your cell phone ring, but if the f.c.c. rules in the companies' favor, those credit card, financing, and debt collection calls could legally ic straight to your voicemail box in unlimited numbers. marketers like josh justice, who rungs ringless voicemail firm, stratics networks, say that's a ayod thing. why? >> you go to put your baby to bed and your phone rings, and you're being solicited for something. a ringless voicemail drops is a non-intrusive alternative to this robocall. >> reporter: the companies are arguing to the f.c.c., that since the phone never actually rings, that their ringless ilicemails should not be regulated by the 1991 telephone consumer protection act. a move supported by the