Live Breaking News & Updates on Groupm

Stay informed with the latest breaking news from Groupm on our comprehensive webpage. Get up-to-the-minute updates on local events, politics, business, entertainment, and more. Our dedicated team of journalists delivers timely and reliable news, ensuring you're always in the know. Discover firsthand accounts, expert analysis, and exclusive interviews, all in one convenient destination. Don't miss a beat — visit our webpage for real-time breaking news in Groupm and stay connected to the pulse of your community

Addressable TV advertising to reach Rs 9872 crore in 2026: GroupM

The report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of 2024. Furthermore, the report adds that there has been a 117% growth in the number of unique CTV devices from 2022 to 2023.

Uttar-pradesh , India , Karnataka , Bihar , Haryana , Uttarakhand , Uttaranchal , Chhattisgarh , Madhya-pradesh , Rajiv-rajagopal , Atique-kazi , Landscape-of-indian-television

Indian ad revenue expected to grow 10.2% in 2024; set to reach Rs 1,55,386 crore: GroupM's TYNY

Contributing Rs 88,502 crores, digital will lead the share of India’s ad spends at 57%.

India , Ashwin-padmanabhan , Prasanth-kumar , Next-year , Offline-retail , Groupm-south-asia , Business-intelligence , Groupm-india , Groupm , Groupm-tyny-report ,

Ad spending in India to grow at a slower pace in 2024, says GroupM

India continues to be ranked eighth globally among ad markets, but its ad revenue growth is the fastest among the top 10 economies, according to the media agency

China , India , United-kingdom , Atique-kazi , Ashwin-padmanabhan , Nirmala-sitharaman , Prasanth-kumar , Year-next , Groupm-south , Finance-minister-nirmala-sitharaman , Advertising

Super Bowl 2024 Is Over But GroupM And Ad Biz Innovation Ramp Up

How do you leverage the biggest stage in the media world but keep innovating for your clients? GroupM's leaders spoke to me about that and more.

United-states , America , Christian-juhl , Sharb-farjami , Youtube , Nickelodeon , Adidas , Disney , North-america , Investors-day , Super-bowl , Groupm

Ad revenue to grow at 10.2% to Rs 1.55 lakh crore in 2024: GroupM

GroupM anticipates a 10.2% growth in Indian advertising revenue for 2024, totaling ₹1,55,386 crore. This projection reflects a slight decrease from the 11.3% growth observed in 2023. The surge in advertising expenditure will primarily be fueled by Lok Sabha elections, cricket events, and sectors such as auto, real estate, retail, and SMEs. Digital advertising is expected to dominate, capturing 70% of incremental ad revenue, with e-commerce and connected TV driving growth.

Lok-sabha , Prasanth-kumar , Next-year- , Groupm , Ad-revenue , Smes , Cinema , Television ,

Disney unveils 'Magic Words': A game-changer in personalised streaming ads, know how it works

Disney is launching an innovative advertising tool called Disney's Magic Words that uses AI and machine learning to analyze scenes in movies and TV shows, allowing advertisers to target specific scenes or moods within content for personalized messaging.

Joe-earley , Nirmala-sitharaman , Bob-iger , Rita-ferro , Disney , Magic-words , Horizon-media , Publicis-media , Finance-minister-nirmala-sitharaman , Ai , Disneys-magic-words , Disney-magic-words

GroupM Collaborates with Amazon Ads to Co-Develop an Amazon Marketing Cloud Maturity Framework for Advertisers

GroupM Collaborates with Amazon Ads to Co-Develop an Amazon Marketing Cloud Maturity Framework for Advertisers
webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.

New-york , United-states , Lauren-lavin , Jiyoung-kim , Amy-armstrong , Amazon-ads-to-co , Global-customer-development-at-amazon-ads , Groupm-collaborates , Amazon-ads , Amazon-marketing-cloud-maturity-framework , Custom-offering-will-provide-groupm-clients , Use-amazon-marketing-cloud

Advertisement spending: Advertisement spending on connected TV seen at $500 mn by 2027

Advertisement spending on connected TV (CTV) in India is expected to reach $500 million by 2027, according to Siddharth Dabhade, South Asia managing director of global marketing intelligence firm MiQ. The affordability of internet-enabled TVs and broadband subscriptions is anticipated to drive growth in the CTV universe.

India , Siddharth-dabhade , South-asia , Advertisement-spending , Ctv , Miq , Groupm ,

In ad-tech, be agile and pragmatic: says Rob Norman, adviser, Madison Media

Rob Norman has joined Madison World as a strategic adviser, bringing his ad-tech expertise to the Indian integrated communications major. Norman will offer strategic advice on various aspects of the company's digital landscape.

United-kingdom , India , Vikram-sakhuja , Sam-balsara , Deloitte , Twitter , Accenture , Google , Madison-media , Origin-project , Rob-norman , Groupm

In 2024 More Political Ads Will Be Seen On Connected TV: Here's Why

The 2023-24 election cycle will set another record with political advertising. One media channel expected to fuel the growth will be connected TV.

Australia , Ohio , United-states , Wisconsin , Virginia , Paris , France-general- , France , Google-facebook , Steve-passwaiter , Tony-marlow , Us-supreme-court-dobbs