weekend. 2 million a day. those are great numbers 16781% of the country has been fully vaccinated, a weekend have have now cnn reporting releasing right now. the biden administration launching a $250 million media blintze targeting the vaccine. what's the goal? the concern? that's coming up. health experts warn complacency could trigger another deadly surge. they don't want to see any more scenes like thissing large crowds hitting miami beach, masksless in the streets, other places as well. for more details, let's bring in cnn's medical correspondent elizabeth cohen. good morning. >> good morning. this is a large campaign. a quarter of a billion dollars. let's take a look at where that money is going to go. it's go doing go largely to tv, radio, billboard print, and digital ads. there will be a podcast by a well-known figure. we don't know who that is. while it will talk about social distancing and staying away from crowds, it will focus on vaccination and they're going to promote it to protect your family, to protect your community. they found that that kind of residency resonated well with people. you might wonder, gosh, so many people are scrambling to get a vaccine, do we really need to be promoting this? they're going to time it when there's more vaccine out there so they don't create more of a demand than can behandled. but there are people who do need to hear this message. there are people out there hesitant or adamant about not getting the vaccine. let's take a look at how those numbers break down. when we did a cnn poll march 3rd through 8th, we asked who will not try to get vaccinated. democrats, 7%. independents, 32% of them said they will not try to get vaccinated. the republicans, nearly half. this campaign, they have their work cut out for them. erica? >> so, elizabeth, in terms of the campaign, especially the polling numbers, are there specific plans to encourage the republicans, trump supporters as well to get vaccinated because we know of that hesitancy there. >> you know, erica, i was speaking with a marketing executive who is involved with this campaign. what they said s look, we recognize different groups need different messages. there is this sense that, hey, if leading republicans would come out and say, i got the vaccine, that could have some meaning even though donald trump lost the election. there are still people who really do listen to him. he did get vaccinated, but he has not come out and talked about it. dr. anthony fauci had something recently to say about that. >> he's a very widely popular person among republicans. if he came out and said go and get vaccinated, it's really important for your health t health of your family and the health of the country, it seems absolutely inevitable that the vast majority of the people who are his close followers would listen to him. >> so i think there is hope trump and other leading republicans will come out and say, yes, i got the shot. we will be watching for that. thank you. joining us now, david, i'm going to start with you because this is a political issue. it shouldn't be. you can see how political this is. npr just asked in a poll if the vaccine is made availability to you, will you choose to be vaccinated? 44% say no. republican men, it's 49% no. so why doesn't the former president get in the game here? what's the possible explanation for his hesitancy to promote the vaccination when he got one in january? >> that's what i got hung up on. he did get vaccinated after he had the virus, so he certainly felt it was good enough for him and a necessary step for him to take particularly at his age and vulnerability because he wouldn't necessarily be immune, however, it would be rare for him to be reinfected with one of these variants. so i don't understand this. he could have a real impact. i think you're right. what's sad is the politics around vaccine is not really so much about anti-vaccine sentiment as, oh, is this thing so serious? i thought it was about over. i think the thing to do is appeal to president trump and maybe allies of him who could put pressure on him or those who are like-minded who could begin to spread that word so more and more men, particularly republican concern can get over this concern or hesitancy. >> i know you talked about eventually tying it to the incentives. what the vaccine allows you to do. it's more than hugging your grandchildren, as you know. if they're tailoring that message in terms of whoo can we do, reopening businesses and sending kids back to school and targeting people who are hesitant in areas where we know there's a push to reopen, how effective do you think that would be? >> i think it would be very effective. yes, there are some people with very specific concerns and, of course, firsthand these individuals, we have to address their specific concern. for example, i have heard from patients who think the vaccine causes coronavirus. you're not going to get the virus from the vaccine. i also think there are a lot of people who for lack of a better words, it is complacency. they'll say, doing know how serious the coronavirus is. i think that kind of message is really important. of course, we hope that people will answer to the message of it protects you, it protects your family, it protects your loved ones, but there are others who need to see a very specific incentive in it for themselves, and that's the kind of carrot we can give people by making sure, for spam example, hey, you can now go to the theater and restaurants safely if you get the vaccine. i think that kind of messaging, what's in it for you, needs to be made clear in the biden campaign as well. >> i want to ask you something important that dr. fauci was asked this weekend. it's a question of how children will go to school. the question is whether people who are masked can be 3 feet from each other, not 6. listen to this. >> the cdc realizes it's okay. they're analyzing that, and i can assure you within a reasonable period of time, quite reasonable, they'll be giving guidelines according to the data they have. >> i know school districts including my own, if you can be 3 feet safely masked, you can do a lot of things in school. >> that's right. john. coming into the fall, we're looking at 3 feet. we can't do that if we have to keep to the 6-foot rule. the cdc has to look at the vaccination as an additional layer of protection. what happens if you put vaccination in there as well. if you say all the teachers and staff are vaccinated or even parents, are you able to say with masking and maybe with testing can you replace the 6 foot rule and replace it with th 3 feet instead. look at the different layer and see which layers can replace others in order to get schools bat pa-- back to reopening safe. david, it comes back to the messagi messaging. i wonder if there's a race between the patients people have and whether we're letting them no. when you have all of these things in place, the world reopens. >> some of this is happening alr already. when dr. fauci says you may be able to gather for 4th of july, people will swing the door open a lot wider. if i look at where my kids are, three different schools, slightly different approaches, their testing regimen and contact trace have gotten a lot better. that should be enough because we haven't had widespread outbreaks. even public schools as well. that should be enough. we're not seeing widespread outbreaks, and that's what the science has shown. and that step of getting kids back into class is so krzysikly important because even where they are in a hybrid situation, in smaller schools, you're talking one or two kids in a classroom. we're not getting back to the actual benefits of in-person schooling and that's done. >> was i wrong to be elated when i saw there were more than 3,000 vaccinations reported saturday morning, nearly 3 million on sunday morning? it seems like it's really significant. >> for so long we've been talking about how demand has been so much higher than supply, but i think that's going to can up so soon. there are three major barriers. we're soon going to have a supply for every american to be vaccinated. by may 1st president biden says we'll have eligibility for everyone because distribution has ramped up so much. again, it's a matter of education, but it's also a matter of making vaccines more accessible. we want to make getting a vaccine an easy choice. i think what we need to do next is not only making it available at mass vaccination sites but doing vaccines at pharmacies, primary care offices, churches, schools, businesses, making it easy to say, yes, it's something i want to do, but i'm not able to take off from work or wait hours in line. i want to do this because this protects everyone around me and a ticket back to my life with the previous pandemic. >> thank you both for being with us this morning. >> thanks. >> cn video capturing migrant families making the dangerous journey across the southern border how is the government dealing with this surge in migrants, particularly this dramatic such when it comes to children. to reach your weight loss and wellness goals? 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>> thanks for having me, john. this is one that's been with fu us for over a decade. that's what i find most aggravating. those on the talk shows yesterday are trying to turn this into a political issue. these are kids fleeing horrible conditions they're escaping violence, and we need to focus on addressing both the immediate challenge, which is, by the way, not going away, but we need to have our congressmen and women do their job. we've been trying since 206 to get immigration reform and we never seem to be able to do it. it's been 15 years. it's time to pass commonsense, smart, bipartisan reforms, and until we do, this problem doesn't go away. i can say firsthand having served in the trump administration, deterrents the way they were trying to do it, it didn't work. we still had surges, people amassing on the border in 2020 during the pandemic when the border was shut down. it's not something that the executive branch can do alone. we need congress to act. >> just so people know, the one policy that has been changed in terms of the border is that unaccompanied minors are now being let in. they were not before. now they are. that is what the specific change is. it isn't a giant epic change as it were or is not being portrayed by some people, but there are messages being exploited by cartels. how so? >> so we do have a big problem. you do have cartels. it's a huge money maker for them. it used to be drugs. now it's smuggling humans. what they will do is latch onto any one change, which there was this change where they started admitting children for asylum claims at the start of the biden administration, but the cartels were already advertising last fall that changes were afoot, that the border was going to be reopened because the only reason we saw numbers drop in 2020 is for the administration to use the public health law, title 22, to shut down the border. that caused thecartel. and then they started to amp up. they've been advertising they can get you in, and they make money off of this. in order for us to change the dynamic, it's a very complex mix of law enforcement actions, addressing the transactional criminal prosecutions, the countries that need assistance by making sure that it's a safe country -- safe sets of countries that people want to live in so they don't feel like they have to escape some place else just to survive. it's very complex. i'm not suggest any one administration has it all wrong or all right. just frustrating that politicians are using this as a war with each other instead of rolling up their sleeves and doing the hard work, which is what many officials have had to deal with. >> i want to ask you about the siege from january fth. ron johnson made a statement and i want to play part of it and ask you a specific question. listen. >> i know there are people who love this country that truly respect law enforcement, would never do anything to break a law, and so i wasn't concerned. had the tables been concerned -- joe, this could get me in trouble. had the tables turned and president trump won the election and those were tens of thousands of black lives matter and antifa, i might have been a little concerned. >> if possible, i want to leave aside ron johnson's racial position. the black lives matter movement seems to scare him. even though he continues to perpetuate the big lie in general, but he's identified something that you pointed to as a real failure in national security which has been the national security apparatus looked at the people involved in that january 6th insurrection and did not see it as a threat. what do you think? >> it's a complex situation. it's not any one factor. i do think what led up to it is you had the same groups show up in november and december, had protests that had a little spillover violence, usually at night, kind of counterprotest interaction, but it was nothing to the level of what we saw january 6th, so i think that created some complacency, but i also think there's an element of people in the crowd that were showing up on january 6th are people that law enforcement know from their home communities or the places they grew up from their high schools, they know people like this. they know people that get agitated about politics and they're diehard maga. it's easy when we think we know a type of person to imagine they could ever cross the line and do something violent. i think there's this built-in unconscious bias, if you will, because you think if you know them, they can get rowdy at the bar, they're the friend you have to kind of make sure you drag away before things get too terchs and fists might get thrown. i think they overassumed this was going to be the same oil same oil, and i think that's work we need to do in the national security country to understand better the nature of the threats. we have not taken the violent white supremest threat seriously. but there's a lot of misunderstanding that fed into this complacency. >> i have to let you go, but to put a pin in it, do you think therif there were a large amount, it would have been handled differently? 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