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page. but a savvy job hunter doesn't have to spend anything to research and reach out to the 3 million businesses that use the site. like the solar panel technician who skipped the want-ads and went right to the facebook pages of potential employers. he built a rapport with the companies and understood their cultures in a whole new way. >> and then when he got the job, he said it was like i got to interview the company before i got to meet them. >> reporter: and finally, sandberg says, don't be shy about asking friends to share your resume with their friends and so on. this way, someone with only a few dozen contacts can amplify their reach into tens of thousands of connections. >> jobs for the local dry cleaner who is using our technology to market themselves. or the local garden supply place. jobs for all different kinds of people in all parts of the economy. >> reporter: experts say that 60% of job seekers find a position through someone they know. and these days most of "who you know," well, they're probably on facebook. bill weir, abc news, in palo alto, california.

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