killed. a spokesman says the cause of the crash is currently unknown but reports there was no insurgent activity in the area. north korea says it will launch a rocket to put a satellite in orbit of the the korean central news agency announced the launch saying it's intended to mark 100 years since the birth of the founder of the north korea state, if north korea goes ahead it will breach the united nations resolution passed after a previous launch in 2009. those are the headlines from cnn, i'm zain vergee, "world business today" starts now. good morning from cnn london i'm nina del santos. >> i'm andrew stevens, the top stories this friday, march the 16th. >> certainly is friday, apple with a record high for their company stock and lines like these cueing up for latest ipad. >> the ax is falling on subsidies in india, how citizens are affected by the government's latest budget. >> a critical source of funding for the government also linked to corruption and human rights abuses. we'll take you inside a diamond mind in zimbabwe. first off, let's look how the european stock marketsare shaping up. have been trading for 2:00. they are taking cues after the united states, some of the markets putting on a gain of just high of 1% in the first few minutes alone. we're also focusing on greece, the athens composite as you can see. up three quarters of one percent, they are coming back in the forefront of investors attention. the international monetary fund agreed late on thursday to contribute a further 36.5 billion toward that crucial second bail out for greece alongside funds coming from other places like the european uni union. investors will be weighing that against another warning from the imf telling athens this market there is no wiggle room when it comes to making any missteps in implementing the economy reform program. that market has been trading and that one up three quarters of 1%. nina, here in asia, basically flat would be the order of the day. only the shanghai composite providing any interest here. investors cautious while they weigh stronger u.s. economic data against signs of slowing growth. numbers and the comments we have been get out of china. the come pos sit up by 1.3. expectations there will be no let-up in the restrictions on the property market in china. but a little bit of hunting in property markets pushing the broader index up. hong kong finishing in the red, nikkei and s & p barely moved. you may or may not be one of the thousands who lined up for the the latest ipad outside apple stores, on the other hand you may be left incredulous at the notion of cueing up for an expensive product like this. whatever you think of appele an their products, they're huge and the apple phenomenon is getting bigger. on thursday, share prices pasted $600 apiece mark on the nasdaq, finished the day slightly below that level but nevertheless, this is an immense achievement for a company. the tech giant's market capitalization doubled in 17 months and thursday's peak of $559 billion this, company has the third highest market value anywhere in history. a month or so ago, a single share of apple would have set you back $100 less. estimates of how high it will go vary, but even the biggest detra detractors have to concede this is a company these days with unrival unrivalled money. >> this is story in graphon, ten year picture of apple stock. for every step back there, have been several big steps forward. with only the financial crisis of 2008 here, really causing any substantial dips. if you are lucky enough or wise enough to snap up ten shares of apple back in 2002, would have cost about $120. today, those ten stocks would be worth $5855. that is a rise of 4700%. last year the ceo tim cooke was given a bonus of one mill yen apple shares and supposing the same level of growth is maintained over the coming deck said, that bonus alone, nina, worth about $28.2 billion in 2022. now apple's new ipad has gone on sale in ten markets this friday, the first sales were in the asia pacific region, stores in australia, hong kong, japan and singapore followed by france, germany, switzerland and uk. last stop was north america with walmart stores throwing open their doors to thousands of fans. sales will begin next week for other countries. some people were prepared to cross borders to get their hands on the first batch. that was the case here in hong kong. for every customer who pre-ordered there was another going to extreme lengths to get one on the day. take a listen to this. >> pre ordered yesterday around 9:00. and visit the website and provide some information and wait for the result. >> flying in because we're going for selling for me for my friend and go back, go home. >> we stay five hours and we came to hong kong. >> the first guy who bought the ipad i offered him $15,000 hong kong dollars, he wouldn't sell it to me. the hype surrounding the ipad is gathering momentum, i will stand outside an apple store around the corner when they start selling those in about an hour or so time in london. for research purposes only, though. consumers in japan are famously snapping up the latest technology before anyone else gets it, little surprise cues were forming in tokyo ahead of friday's launch. some in japan see apple as a throat to home gone technology companies, the mood in the capital was one of celebration this morning. kim spoke to some of the first owners of the world's most talked about tablet. >> reporter: 400 people here in tokyo, among the first in this city and in the entire world to get ahold of the brand new ipad. cheers as the doors open at the apple store in tokyo thanks to global time zones, japanese customers were among the first in the world to buy the device which starts at equivalent of $535 u.s. dollars in tokyo. the usual wackiness from most devout fans, camped out in freezing temperatures. this devotion has led to apple making a huge feat in this tech producing company. apple has 63% of japan's tablet market in the last quarter of 2011, became the biggest seller of mobile phones in japan. so, is it worth the hype? early reviews from the first customers, the screen exceeds expectations. but the new ipad isn't breaking a new technological barrier. >> the revolution was to create the ipad in the first place. this is just the next logical step for it to take. >> why do you have to have it the first day? >> i just have to. >> you have to. >> i just have to. >> like breathe. >> i never even questioned it. >> despite mixed reviews, if tokyo is any indication, the new ipad is poised to continue to grab more buzz for apple. kyung lah, cnn tokyo. thursday's session was one for the record books on wall street as alison kosick tells us. both the dow and s&p helped to lead stocks hires. >> the dow extended the winning streak to seven straight sessions. at close the dow rose 58 points to 13,252, the seventh winning streak for the dow in more than a year the s&p closed up since 2008. first time claims for jobless benefit fell by 14,000. february wholesale prices were driven by energy cost by the jump in inflation was not as much as economists forecast. cisco slipped 1%, the giant agreed to buy nds group, a uk-based video software make near a deal valued at $5 billion. friday, the government releases the consumer price index. that is a wrap of the day on wall street i'm alison kosick at the new york stocks exchange. one other stock to mention from yesterday's trading, goldman sachs wiping out the big resignation from greg smith. this is how futures are looking so far today, for new york, opens in five hours from now. as alison said, big numbers many consumer sentiment very important at the moment will give us an idea of the u.s. economy but nina, all looking positive so far. it is indeed for the moment, andrew and of course it's a friday so everybody is happy on the markets. you're watching "world business today." later we focus on india's budget the financial minister announcing the budget for the next year we'll bring you highlights as the country looks to boost economic growth and to lower the burden of subsidies. 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[ male announcer ] tempur-pedic brand owners are more satisfied than owners of any traditional mattress brand. ♪ it's the perfect time to save up to $300 on select mattress sets. tempur-pedic. the most highly recommended bed in america. this is "world business today" live on cnn welcome back to the show. it was supposed to be the economic lifeline for a country in tat tcters. diamond mining in sim bab wa has fallen short. unless the industry delivers, a lack of revenue could shut down the government. zimbabwe is thought to be home to some of the biggest diamond deposits in the world. but this year they have generated less than a third of the income officials have been hoping for. the mines have been steeped since the state took control of them four years ago with allegations of corruption and human rights abuses. robin kernow got exclusive access. >> reporter: this is the entrance to the marange diamond fields, clearance approved by the government. >> thank you. >> we're about to get access to these very controversial diamond fields, some of the diamonds are mined here in the world. controversial because human rights groups are concerned the revenue from the mines secretly support security forces, allegations the government denies. which is one reason for the unprecedented show and tell. this man works at the state-owned marange resources one of four companies operating here. he gives us a tour as we are trailed by zimbabwe government officials and intelligence agents. >> looking for element c. the heavy security and surveillance, we get a glimpse in the production work here, something the government has never offered before. they came to show off their new technology, after the process, steam that monitor blood diamonds says the gems are clean and now able to be sold on international markets. another set of security, signed my name for the third time but there is a good reason you say. the diamonds are in there. >> exactly. >> another ring of security, and this is where the raw diamonds are plucked and separated from ordinary stones. and then dropped in a secure canister. they are sorting through what looks like dirt to me, they are picking out diamonds, a few diamonds every five minutes. >> exactly. >> it's amazing. you say you have a capacity to produce 200,000 carats worth of diamonds every month from this mine. >> exactly. >> later, even deeper inside the marange fields, we visit a chinese-zimbabwe joint venture. they offer us a welcome speech and corporate video. before we are taken to a massive, open mine. many believe that this area is the most significant diamond find in more than a generation and this area is vast, more than 600 square kilometers, that is about 70,000 soccer pitches. zimbabwe says the state will receive $600 million this year, two more investors are expected to be given concessions soon so income is expected to rise. but human rights groups say very little of the money will go to ordinary zimbabwens. they've spoken out against the decision to allow international sales. the director of the mine says they're wrong. >> every stone is accounted for and every dollar is accounted for. >> as the sunsets on our visit to the mines, the government is making every effort to try to market the legitimacy of its gems. robyn kornow. coming up next on "world business today" we're with a man whose creations are regular on the red carpet and now his shoes have become as famous as the women who wear them. milo blanic will be ahead on cnn just after this break. >> announcer: meet mary. she loves to shop online with her debit card, and so does bill, an identity thief who stole mary's identity, took over her bank accounts and stole her hard-earned money. now meet jack. after 40 years, he finally saved enough to enjoy retirement. angie, the waitress at jack's favorite diner, is also enjoying his retirement. with just a little information, she's opened up a credit line, draining the equity in jack's home. unfortunately, 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[click-click] [♪...] . from cnn hong kong i'm andrew stevens. >> i'm nina dos santos cnn london. welcome back do "world business today." now, earlier in the show we reported on a good couple of days for apple. on thursday the eve of the latest ipad launch the shares moved briefly above the $600 mark and today looks like it's having a successful product launch. the california company isn't getting everything its own way. as it faces another legal tussle in china. some chinese writers are suing apple for allowing the sale of unauthorized copies of their books. >> reporter: while the world waits for the new apple ipad, chinese writer is less than enthussed. he says the u.s. tech giant allows pirated copies of his books to be sold and read on the tablet, prompting him and other authors here to take the american icon to court. there is unfair to us, he says, i hope apple as a big company can take responsibility. this is the second dispute against apple in china over copyrights, they face a legal battle with a chinese electronic firm over the trademark. apple products are popular here, so coveted they can hardly contain the crowds. but the legal tussles raised concerns about the company's future business in a current rip where authorities of violations of intellectual property or ip, slide. he and other writers are suing apple in beijing. they say nearly 100 of their works have been ripped off and made illegally available at apple's online store, downloaded more than one million times. the group has quadrupled demands. as an ip holder ourselves, apple says, we understand the important of protecting intellectual property, when we receive complaints we respond promptly and appropriately. it says anything who says material at their store is required to secure the necessary rights. apple is a victim of intellectual properties rights violations. in china it's ez stee find fake iphones, i patds and stores. >> foreign tech companies, ip protection is a huge issue. i think by drawing more attention to intellectual property that that is good for apple and good for the tech industry overall. >> he doesn't think apple is good for his industry. if our copyrights are not protected it will hurt literature. a nation learned for a nation creating their own designs and where more and more people can afford the ipad. eunice yoon. a nigerian start up is trying to get africans to buy their tablet computer. it's designed to cater to the specific needs of the african market. >> reporter: i'm at the silver bird media score, the first accredited store to africa's own version of the ipad. i'm here to meet the b