than entertainment. >> reporter: logic, a rapper and songwriter originally from gaithersburg, maryland, came up with the single's concept, a person in despair reaching out to the hotline for help. i just want to die. ♪. >> reporter: in an upcoming segment for "cbs sunday morning," logic told us he's never thought about committing suicide but he has experienced first hand what it's like to feel hopeless. you said that you struggled with anxiety. >> yeah, for sure, 100%. i was in the worst place of my life. i was happily married and yet i was unhappy. >> suicide prevention center crisis line. >> reporter: since the single's release back in april, calls are up 33% at crisis hotline centers around the country. john draper is the director of lifeline. >> if you show people positively coping through suicidal moments, researchers show that that can actually save lives and reduce the suicide rate. ♪ my life don't even matter, i