that, performers will receive higher residuals, repeat fees for work they do on shows for the steam services. but perhaps the issue that really was the most difficult to resolve how to do with the use of artificial intelligence and storytelling. the studios are increasingly turning to digital technology to clone the likeness of an actor, so that was a big issue for the actors. the union said they had achieved unprecedented provision for consent and compensation that would protect its members from the threat of ai. for the actors. — members from the threat of ai. for the actors, good news, they can go back to those auditions to get a job, but for the studios themselves, this track has been quite good for some studios because it has meant that they have not been spending money, may be right now they don't really have —— the strike has. i think because of the disruption we have seen from streaming and the decline of linear television, there has been a period of adjustment for these companies and they have been struggling with cost—cutting. at a time when essentially you have had strikes with the actors and writers, production stopped, and it cannot funding productions, you are not spending money. in the short—term, it has been beneficialfor the studios, to try and save a bit of money. in the long term, that doesn't really work, they are the business of creating entertainment, so they have to get back to that. you saw that reflected by bob iger last night who said, he was asked a question about the fact that, how long could this get one before it impacts next summer's blockbusters? time was running short so there's deal is pretty timely. the studio said it represented a new paradigms for the industry.— for the industry. interesting, far-reaching _ for the industry. interesting, far-reaching consequences, | for the industry. interesting, - far-reaching consequences, thank far—reaching consequences, thank you. to china now, where there are increasing concerns about the state of the economy and the risks of deflation taking hold. prices of goods at the factory gate — the �*producer price index' — were down 2.6% in october, compared with last year, the 13th month in a row of declining prices. consumer prices were also down, spurred by the falling price of pork, an important factor in the chinese economy. joining me now is janet mui, head of market analysis, rbc brewin dolphin. just remind us, we have spent so much time lately talking about prices going up and that fuelling a cost of living crisis, in many developed economies. remind us why following prices are not good news either. —— falling prices. following prices are not good news either. -- falling prices.— either. -- falling prices. following rices either. -- falling prices. following prices means _ either. -- falling prices. following prices means consumers - either. -- falling prices. following prices means consumers may - either. -- falling prices. following| prices means consumers may think prices means consumers may think prices will fall even further in the future, that is why they may delay their consumption and firms may delay the investment for example, it is also bad for businesses because what they earn in revenue is based in nominal terms. when you have falling prices, resulting in lower revenue, it is not a good environment for the economy to grow. this is about keeping things in balance, and i wonder what their response is, how does the central bank respond to the threat of deflation?— bank respond to the threat of deflation? . ., , ., ., ., deflation? china has an inflation taruet, deflation? china has an inflation target. 396 _ deflation? china has an inflation target, 3% inflation _ deflation? china has an inflation target, 3% inflation target - deflation? china has an inflation target, 396 inflation target by . deflation? china has an inflation i target, 396 inflation target by 2023, target, 3% inflation target by 2023, but they are likely to end the year at just about but they are likely to end the year atjust about 0.5%, we are seeing at the moment. chinese central bank so far has cut interest rates, try to reduce the mortgage rates to help with the housing market. they have reduced the reserve that is required to be helped by banks so they can find out more to the real economy. markets think that is not enough because today's data suggest the recovery remains fragile. there is an expectation they need to do more. we're looking at both factory gate prices and consumer prices and we touched on it in the intro, consumer prices pushed down by the following prices pushed down by the following price of pork. explain its significance for chinese economy. it is important, pork prices has the potential to always influence the headline inflation because pork is the most consumed meat in china. so it always has a heavyweight in the chinese price, so physically the pork production has increased because juices felt people would be consuming much more post—pandemic. but that has full and short of expectations, so pork prices have fallen by a% year—on—year, a huge driving factor behind the headline inflation figure. aside from that i think globalfactors are inflation figure. aside from that i think global factors are also affecting it, there is less demand for chinese goods, so manufacturers are trying to cut prices to increase their competitiveness. that is why we see these lower prices.- their competitiveness. that is why we see these lower prices. could you talk to you. — we see these lower prices. could you talk to you, thank _ we see these lower prices. could you talk to you, thank you. _ we see these lower prices. could you talk to you, thank you. -- _ we see these lower prices. could you talk to you, thank you. -- good - we see these lower prices. could you talk to you, thank you. -- good to i talk to you, thank you. —— good to talk to you, thank you. —— good to talk to you, thank you. —— good to talk to you. staying in asia now, because business leaders have been gathering in singapore to discuss some of the challenges facing the global economy. 0ur asia business correspodent nick marsh is there and has been speaking to australia's richest man, andrew forrest. he's head of mining giant fortescue and joined us from the deck of its ship, the green pioneer, billed as the world's first green ammonia—powered ship. we are on the road right now to making money out of our green technologies, we have the technology, like everyone else in the world, to say we want to fit technology, to start in its use for inaction or executive laziness. there will be people watching those who will be sceptical and say more words, more words, what makes you the real deal? i words, more words, what makes you the real deal?— the real deal? i say to everyone, come and _ the real deal? i say to everyone, come and see — the real deal? i say to everyone, come and see what _ the real deal? i say to everyone, come and see what we _ the real deal? i say to everyone, come and see what we are - the real deal? i say to everyone, | come and see what we are doing, the real deal? i say to everyone, l come and see what we are doing, i trust more what someone does than what they say. there is now no reason for you not to go green. if you're not going green and naming a date, this decade on early next decade, that you will stop using fossil fuels, decade, that you will stop using fossilfuels, then probably the reason isn't that technology, not finance, it has character and conviction of leadership. that is the result is we need now to stop the result is we need now to stop the world destroying itself. what the result is we need now to stop the world destroying itself. what is our date? the world destroying itself. what is your date? 2030. _ the world destroying itself. what is your date? 2030. today _ the world destroying itself. what is your date? 2030. today you - the world destroying itself. what is your date? 2030. today you talked about a lack of character in leadership. you are referring to your peers, i imagine. what do you mean by that? you your peers, i imagine. what do you mean by that?— your peers, i imagine. what do you mean by that? you raise leadership. i know for sure, _ mean by that? you raise leadership. i know for sure, because _ mean by that? you raise leadership. i know for sure, because we - mean by that? you raise leadership. i know for sure, because we are - i know for sure, because we are doing it, we are actually doing it, we have the technology. i know the world has to finance, what we are lacking now is the conviction of our leaders to use the technology we have, the finance we have an get our corporations to stop burning fossil fuels. it is not the public, that is the greatest greenwashing in the world to say to the public�*s fault. now, there was probably 1000 industrial leaders like me who we should be holding to account. now, the british department store retailerjohn lewis has just released its much—anticipated christmas advert. over the past decade and a half, it's become something of an annual tradition in the uk and signals the countdown to christmas. but the company behind it has been struggling through some difficult times. branding expert lynne deason explained how important these ads can be. people love christmas ads, they make people smile, they get us in the mood for christmas. i often get asked,is mood for christmas. i often get asked, is thisjust mood for christmas. i often get asked, is this just about short—term return, just about getting people through the door? the golden quarter is important for retailers but these do also impact what people think in the long—term. do also impact what people think in the long-term— do also impact what people think in the long-term. normally john lewis would offer something _ would offer something heart—wrenching and emotional, this year is a bit strange, let's have a look. they're coming up with something different, maybe the pointerjust to get us talking about a retailer, is that a sign of success these days? a retailer, is that a sign of success these da s? . g ., , success these days? yeah, john lewis is a destination _ success these days? yeah, john lewis is a destination ad, _ success these days? yeah, john lewis is a destination ad, the _ success these days? yeah, john lewis is a destination ad, the white - is a destination ad, the white forehead, it is a key moment in the calendar. i think there is still a lot of hallmarks of their success in this ad. they have taken a more humorous tone, that is what we see with advertising generally this year, humour is resurfacing. what matters is whether people engage with it and also whether people remember which brand his fall. some ads are better at doing it than others. . , , others. that is interesting, sometimes _ others. that is interesting, sometimes it _ others. that is interesting, sometimes it takes - others. that is interesting, sometimes it takes getting others. that is interesting, - sometimes it takes getting right to the end of the ad before you even work out who the retailer is. we also have the one from lidl, interesting that one, clearly a pan—european one, it doesn't look like any city in the uk that i've heard of. nonetheless it shows the power and investment and money they are prepared to put into this. if they get it right, it really pays off. it they get it right, it really pays off. ., , . , , , they get it right, it really pays off. .,, ,~ . ., off. it does massively, and although as ou sa off. it does massively, and although as you say it — off. it does massively, and although as you say it might _ off. it does massively, and although as you say it might not _ off. it does massively, and although as you say it might not recognisable j as you say it might not recognisable as you say it might not recognisable as a european location, what we have seenin as a european location, what we have seen in our consumer research is that this is an ad that people really enjoy. it is their most enjoyable ad so far. generally this year the greater quality of christmas ads is upping my creative agencies and brands are doing a greatjob, lots of competition this year to land that best ad, the one that people will talk about and generate returns in the short—term and longer—term for all of these brands. and longer-term for all of these brands. �* , . .~ , and longer-term for all of these brands. �* , . .~ brands. briefly, what makes a good christmas ad? _ brands. briefly, what makes a good christmas ad? it _ brands. briefly, what makes a good christmas ad? it has _ brands. briefly, what makes a good christmas ad? it has got _ brands. briefly, what makes a good christmas ad? it has got to - brands. briefly, what makes a good christmas ad? it has got to have . christmas ad? it has got to have emotional— christmas ad? it has got to have emotional impact, _ christmas ad? it has got to have emotional impact, stand - christmas ad? it has got to have emotional impact, stand out, i christmas ad? it has got to havej emotional impact, stand out, be different and distinctive. the brand has got to connect to those memorable moments in the ad. christmas is a joyful time, we want our spirits to be lifted, and the ads that do that well and once people remember and will shine through. in other news.... the european court ofjustice's top legal advisor has recommended scrapping a previous apple victory against brussels in a 13—billion—euro — roughly $1a—billion — tax case, a blow to the iphone—maker, in a long—running legal saga. brussels have alleged that apple recieved illegal "state aid" by ireland. the advocate general�*s opinion is not binding on the court, but it will be influential and taken as a sign of the direction the case is taking. the oil giant shell is suing greenpeace for damages after the group's activists boarded the company's oil production vessel in transit at sea this year. greenpeace say shell is demanding $2.1 million in damages. greenpeace activists boarded the vessel injanuary near the canary islands off the atlantic coast of northern africa to protest against oil drilling, and travelled on it as far as norway. don't forget you can get in touch with me on social media — i'm @benthompsontv see you soon, goodbye. hello from the bbc sport centre. new zealand have beaten sri lanka by five wickets, greatly boosting their chances of gettting to the cricket world cup semifinals. new zealand won the toss and elected to bowl. kusal perera top—scored for sri lanka with an impressive 51 offjust 28 balls. he hit 11 boundaries and two sixes. but new zealand limited sri lanka tojust 171 inside 50 overs. in reply, the black caps chased down 172 offjust 23 overs, with devon conway top—scoring on a5 and glenn philips hitting back to back fours to get the win. they're now on track to make the semifinals. australia women's captain meg lanning has announced her international retirement after 13 years at the highest level of cricket. lanning, who missed this summer's ashes for medical reasons, is australia women's greatest run scorer. the 31—year—old played for her country 2a1 times, winning seven world cups. she will continue to play domestic cricket. ijust wanted to say how lucky and privileged i have been to have been able to represent australia and play the game that i love for so long. i grew up wanting to represent australia and i had fun playing cricket, i loved it. and to be to do it for 13 years has been incredible opportunity for me and i am very thankful for those opportunities. to football, and england manager gareth southgate has left raheem sterling out of his squad for a fifth consecutive time. southgate has just announced the 25 players for england's upcoming euro qualifier matches against malta and north macedonia later this month. newcastle's callum wilson has come back in, and — despite being injury doubts at their clubs — both james maddison