area ad campaign... encouraging some people to abandon their faith. next on cbs 5 >> couric: we end tonight with some very unusual works of art, making quite an impression one rice chute at a time. >> reporter: rice farming has sustained the people of northern japan's inakadate village for 2,000 years. today, these ancient rice fields are the source of food and art. up close these stalks of rice look just like any other found in a rice paddy yet there are several different varieties planted with different colored leaves. combine them together, and an enormous 15,000 square foot image is revealed.