being, well, all those things. a brad new ad, part of a $50 million ad buy set to air in key battleground states starting immediately says americans face a clear choice in november, watch. >> in the courtroom, we see donald trump for who he is. he's been convicted of 34 felonies, found liable for sexual assault, and he committed financial fraud. meanwhile, joe biden's been working, lowering health care costs and making big corporations pay their fair share. this election is between a convicted criminal who's only out for himself and a president who's fighting for your family. >> i'm joe biden and i approved this message. >> so the message comes at a time when there are some signs out there that as much as trump would like us to believe that he wears his convicted felon status as some sort of badge of honor, a pretty vital slice of the electorate, the one that still resides here on earth one with the rest of us, sees his conviction for what it is. a poll of adults says that 53% of voters believe trump is guilty of the charges in the hush money election interference case, and 21% of independents says the conviction makes them less likely to support trump and that it would be an important factor in their vote. in a close election, small shifts could determine the outcome. while the biden campaign is driving home the fact that the presumptive republican presidential nominee is a convicted felon president joe biden is also sounding the alarm on what could happen to our country if that convicted felon is handed another term as the country's president. speaking at a fundraiser in los angeles, alongside president obama president joe biden told the crowd trump has no regard for the rule of law in america. "the washington post" reports that biden said this, quote, institutions matter. what he did on january 6th and now he's literally saying if he doesn't win there will be a blood bath. it's outrageous. the idea did you ever think you'd ever, ever hear anything like this? also an audio obtained by msnbc, president biden also mused about the possibility if trump were to win again of more trump appointees sitting on the nation's highest court. that home has one justice whose home had a flag flown upside down in front to have. that flag in solidarity with the insurrection and the insurrectionists and a second judge whose wife was involved in planning the coup. not to mention every day that goes by without a ruling on whether trump is immune from prosecution is another day that trump gets closer to avoiding accountability for the crimes committed on january 6th. here's what the president said about trump and the court. >> the next president is likely to have two new supreme court nominees, two more, two more. he's already appointed two that have been very negative in terms of the rights of individuals. the idea that if he's reelected, he's going to appoint two more flying flags upside down is really -- i really mean it. >> could this be the scariest part of all of it? >> well, i think it is one of the scariest parts. look, the supreme court has never been as out of kilter as it is today. i mean, never. >> reporter: the biden re-election campaign bringing donald trump's felony conviction and his disregard for the rule of law front and center in the 2024 presidential campaign is where we start today. former u.s. senator co-host of msnbc's how to win 2024 podcast claire mccaskill is here. also joining us princeton university professor and distinguished political scholar, eddie glaude is back. tim miller is here, and former top official at the department of justice msnbc legal analyst andrew weissmann is back with us. claire, i start with you. i just want to put this out there, i think the campaign needs to start with these big buys to send a signal to even its top, top surrogates about what the message is. i've had some of the best biden surrogates on. they've all got a six-minute answer to what the campaign's about, and something about an ad like this focuses the mind of the country and the voters as well as the spokespeople. >> nicolle, as you know and i know somewhat painfully, good campaigns are based on repetition and discipline. you say the same things over and over again to the point that you, frankly, just like go please don't make me say it again but repetition works. i think sometimes surrogates forget that what seems obvious to them is not obvious to everyone. i mean, keep in mind we've seen polling where there was a huge chunk of voters that thought somehow joe biden was responsible for roe v. wade being overturned. i mean, that's how, frankly, disengaged the voters are that are going to decide this election. so the sooner the biden white house sends very clear signals about a very crisp message, and they begin to repeat it until all of us who pay close attention get tired of it, the minute we're really tired of it is the minute it may start working. >> that's exactly right, and then, you know, about three weeks longer. tim miller, somebody who got the memo, illinois governor j.b. pritzker. let me show you what he had to say. >> donald trump was convicted of 34 counts by a jury of his peers after being held liable for rape, and the discussion at the water cooler is whether that should be an issue in the presidential race. remember, there are 54 more indictments to be adjudicated. we're already in the pot, folks. republicans have been increasing the temperature for eight years. we better hop out soon or it's going to boil us all to death, and maga is laughing at us while they turn up the heat. they preach law and order all while republican leaders show up in a courtroom in new york city paying fealty to their felonious king. >> tim, i love this. i mean, this is the whole thing, right? this is trump who he is, this is maga what they're doing. we are all in the pot. someone had to say it. >> yeah, more pritzker, please. maybe get that guy on fox or into the swing starts because sometimes it's just a lack of clarity from people who are supportive of the president about like what the message here, what the contrast is here. i biden ad at the very end of it i think sums it up pretty well that donald trump only cares about himself and joe biden's actually working for you. that's a good message, but then the details of what donald trump has done and what he's been held liable for, i think my favorite thing in that ad and in the j.b. pritzker comments is that they are bringing up the fact that he's been held liable for sexual assault, and in addition to that, in the ad the fact that he committed business fraud twice really. one in the more recent case. a lot of people don't know this, to claire's point. a lot of people, a lot of experts, a lot of media pundits and know it alls, after the access hollywood tape trump won anywhere. the voters don't care about his propensity for sexual assault. some maga voters do care. there are some that don't know the story of all these other women who have been assaulted by trump. doing an ad that leans into that message, that talks about his criminality # not just in the bragg case but his pattern of criminality including january 6th is a strong contrast that we see in polls can work. they've got to drive it. this ad does a good job of getting that moving. >> well, because i have you and because you're good at forcing me to rethink the way i was going to say these conversations. tim, an ad we all know even in the old information era, an ad wasn't enough. what does the rest of it look like? you paint a bus with jail bars on it and you drive around, what do you do? what does the rest of the campaign look like to make sure people know just the adjudicated facts about trump. forget about the things he probably won't be tried for before the election. just the adjudicated liability, what do you do? how do you make sure people know about that? >> the ad is a good start. on tiktok, talking to younger voters. we can get the j.b. pritzker clips. they need other clips. getting the celebrities out there, the influencers on there with very short, very to the point messages about trump's history, trump's crimes, trump's sexual assaults. i think that's extremely important, and frankly, you know, i've got nothing but respect for the vice president. traditionally, like that has been the vice president's role to be an attack dog, and i think that maybe there are legitimate concerns that related to misogyny about having the first female vice president being an attack dog, that she was a prosecutor, and joe biden for all of his strengths, i think prosecuting this is his top strength, let's just say. i think it could be kamala harris's top strength, and i think it includes more from her and other people in the cabinet as well carrying the message. >> you know, vice president kamala harris is the best administration messenger in a post-dobbs america, and she's gotten to know some of the women impacted. i think she's done events in the states where these brutal bans have become the law of the land. i've had some of the plaintiffs on from the texas lawsuit, their stories are harrowing. talk to me about the conversations. it's go time. right? like i had five of the top surrogates on in seven days just to really understand where the campaign was message wise, and you know this program. we have two hours. we let people be expansive. i don't interrupt them. i cannot tell you what the 30-second message is from the campaign for the opening round of summer, and i wonder what your thoughts are, one, sort of about the state of the race. two, this message that is in this new big ad buy, and three, what they should do next? >> three is easy to answer. they need to listen to you and claire and kim and get clear on the message. i think that's really important. i think drawing the contrast as clearly as you can, tagging donald trump with the label of convicted criminal i think is really important, and i think it's important for two different reasons, for two different audiences. one, when we think about the battleground states where this election is going to be won, nicolle, wisconsin, michigan, and pennsylvania, it's important for the biden campaign to speak to those swing voters and those independent voters who are -- who are holding their noses in support of the republican party with a convicted felon at the head of the ticket, they may not turn out. and that's what we want to convince them to do, right? that's what the campaign wants to convince them to do is not turn out or even vote for the biden campaign, but the second audience, of course, are those younger voters, are those other voters who seem to be he's too tepid. he's too oatmeal. he needs to fight more, and those are the folks that tim is talking about that he needs to address on tiktok. so on the one hand he's addressing those voters who are doubtful, that's independent and the swing voters, and on the other hand, he's demonstrating that he has to fight, and in that, kamala harris needs to be deployed. the surrogates need to be deployed, to be more aggressive in fighting the -- fighting for the stakes of the election. this is the election whether or not we will have a democracy, and they need to be clear about that as they make the rounds around the news. >> i mean, eddie, i feel like you always turn, hold the mirror back up at us, and i don't want to miss that moment either. i mean, pritzker is saying we're in the pot is an porn part of it too. we're in the pot, folks. i mean, we are on slow, simmer, slow bowl, and the maga republicans keep turning up the heat. that's exactly right. >> absolutely, and what we cannot do in the midst of that is take on a cross fire framework, as if the opponent is a traditional, rational political actor. we need to understand the stakes. that is as the media, we need to understand the stakes. we need to hold these folk accountable, and every time we hold them accountable, they cry victim. they crew foul. that's because, nicolle, at the end of the day, they assume as part of their calculus, we're going to behave as if everything is normal. that assumption is baked into their task of turning up the heat. we need to take that assumption off the table to mix all of my metaphors as i just did. >> i love it, i love it. so andrew weissmann, president biden did something that i've been asking about on this show for years. when are democrats going to turn the supreme court into a political issue as potent as what the republicans have done with the supreme court for 50 years. the answer was at a fundraiser in los angeles. president biden did it pretty respectfully but it is vital he continue to say this to the electorate. imagine if trump made two more or trump made three. i mean, the damage that could be done in that single power of a president to pick appointees for the supreme court is almost immeasurable. >> absolutely, so i think it goes to the theme that like facts matter and elections matter, and you know, if it's repeating over and over again that dobbs happened because of trump, that message needs to go out. i also think in many ways people are thinking too small in terms of what could happen under a trump presidency. it's not just that he will have the power to take a 6-3 majority and, you know, and capitalize on that. he can do more than that. depending on what happens in congress, he can seek to expand the court. he can seek to restrict the powers of the court, which are set by statutes to a large extent. it's not a given that they can serve as a check, even if he doesn't have the majority. there are lots of things he can do. i am sure he is looking over at bibi netanyahu going why on god's green earth didn't i think of that. we know that he does not want to have any check on his power, whether it's attacking you and your colleagues in the media, whether it's attacking people at doj, whether it's now attacking judges, jurors, witnesses, the same thing will happen with the courts. that is the last possible check on his power, and of course he will be thinking about ways to do that above and beyond the simple appointment process, as if that's not bad enough. so i really think people need to -- i think it needs to be stressed by, you know, the democratic administration, but people really need to sort of wake up to just how bold the projects are that steve bannon, steve miller are fomenting with the former president. it is not anything like what we have seen. i know it sounds apocalyptic, but this is i think what joe biden was getting at when he said who would ever think we would be in a country where we are saying this and that is a message that i think bears repeating. >> yeah, i think i love some of these, you know, if you look at them as sort of pillars that have put down under the peer, i'm going to keep pressing you guys to help me flesh out what should happen next. no one's going anywhere. still to come for us, deceptive social posts and doctored videos of president joe biden are spreading through right wing media like wildfire, perhaps in an effort for some damage control of their own. we'll show you what we mean and what that looks like and how the white house and the president himself are clapping back. and later in the broadcast, how the resistance against another trump white house is mobilizing along the lines of what andrew weissmann is talking about. we'll look at how groups are planning to fight back. all those stories and more when "deadline white house" continues after a quick break. don't go anywhere today. don't go anywhere today. or crohn's disease... put it in check with rinvoq... a once-daily pill. when 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man found guilty by a citizen jury, went into the voting booth happy to pull the lever for the only former president in history to bear the mark of criminal shame. will you tell them that breaking the law is how they should live their lives? that lying to their families about born stars and hush money is how they should behave? do you want your son to treat women like a man who was found to have committed sexual assault? do you want your daughter to be a victim of a man like him? >> you going up the escalator? >> yeah. >> i'm going to be dating her in ten years. >> when you're a star, they let you do it. you can do anything. >> whatever you want. >> grab them by the [ bleep ]. >> will you tell them that he was honest, that he was a good man? >> very fine people. on both sides. >> that he treated people the way you've taught them. >> like to punch him in the face, ill tell you. >> will you tell them you're proud of his cruelty? happy with the ugly insults? >> i mean, i'd like her right in that fat ugly face of hers. >> the attacks on women and the endless lies that the chaos, death, and danger he brought was worth it? we know it's hard to walk away and put country over party, but your kids are watching. you're not just voting for your future, you're voting for theirs. >> wow. we're back with claire, eddie, tim, and andrew. claire, i love this ad also. this is what i spent my weekend doing, getting caught up on what is being created, what is out there message wise now that we have the fist ever convicted felon as my old party's nominee. i think this is sort of the other piece of the biden ad, and the lincoln project has a pretty specific and more narrow message to almost shame republicans and former republicans out of pulling the lever for donald trump. biden campaign has a slightly broader message mission, but i think this is an important part of the conversation. what'd you think of that? >> listen, this whole idea of is this a vote you're going to be proud of? is this a vote that you would brag about to your children even though you know -- i mean, the vast majority of the people who are supporting donald trump that have been elected to office know that he's a consummate liar and know of his misbehavior. this contrast thing is really important